Pizza Hut's Round Pizza Box is Helping to Test a Plant-Based Pizza
Laura McQuarrie — October 22, 2019 — Lifestyle
References: blog.pizzahut & prnewswire
At just one Pizza Hut location in Phoenix, Pizza Hut is testing out two new innovations—a round pizza box and a limited-time plant-based pizza to go with it. The shapely new pizza delivery box is helping the popular pizza chain introduce the all-new Garden Specialty Pizza, which is meatless and topped with Incogmeato by MorningStar Farms Italian sausage.
To support a more streamlined pizza delivery experience, Pizza Hut teamed up with Zume to develop the best way to put a round pizza in a round box. The waste-reducing design not only helps to save material but is industrially compostable and boasts an interlocking design. The space-saving packaging design innovation has the potential to be rolled out by Pizza Hut in the future to support enhanced delivery and eating experiences.
To support a more streamlined pizza delivery experience, Pizza Hut teamed up with Zume to develop the best way to put a round pizza in a round box. The waste-reducing design not only helps to save material but is industrially compostable and boasts an interlocking design. The space-saving packaging design innovation has the potential to be rolled out by Pizza Hut in the future to support enhanced delivery and eating experiences.
Trend Themes
1. Circular Packaging Design - Pizza Hut's round pizza box introduces a waste-reducing, interlocking design that streamlines the pizza delivery experience.
2. Plant-based Innovations - The limited-time plant-based pizza offers a meatless option topped with Incogmeato by MorningStar Farms Italian sausage, appealing to a growing demand for plant-based food.
3. Collaborative Partnerships - Pizza Hut's collaboration with Zume demonstrates the potential for strategic partnerships to drive innovation in the food delivery industry.
Industry Implications
1. Food Delivery - Circular packaging design and plant-based innovations are disrupting the traditional food delivery industry.
2. Sustainable Packaging - The circular pizza box's waste-reducing and compostable design presents disruptive opportunities in the sustainable packaging industry.
3. Plant-based Food - The introduction of a plant-based pizza by a major pizza chain highlights the potential for growth and innovation in the plant-based food industry.
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