Brands are launching products & services that will help disinfect one's phone
Trend - Although products that sanitize hand-held tech have been available for some time now, brands have seen an increase in demand for such innovations due to the COVID-19 pandemic. Since hand-held devices are known to have high exposure rates to germs, brands are looking to give consumers peace of mind by launching products and services that are specifically geared to disinfecting phones.
Insight - Due to the current health pandemic, most consumers are concerned about their well-being and are taking measures to keep informed and healthy. Many are approaching facets of their daily lives with a heightened awareness and in order to have peace of mind, individuals are prioritizing hygiene and cleanliness. This allows consumers to regain a sense of control amidst uncertain times, and alleviates some anxiety as they process next steps.
Insight - Due to the current health pandemic, most consumers are concerned about their well-being and are taking measures to keep informed and healthy. Many are approaching facets of their daily lives with a heightened awareness and in order to have peace of mind, individuals are prioritizing hygiene and cleanliness. This allows consumers to regain a sense of control amidst uncertain times, and alleviates some anxiety as they process next steps.
Workshop Question - How might your brand/service answer consumer concerns about safety?
Trend Themes
1. UV Sanitizing Products - In response to the pandemic, brands are launching UV sanitizing products that specifically target high exposure items such as mobile phones, credit cards and headphones.
2. Heightened Awareness of Hygiene and Cleanliness - Consumers are prioritizing hygiene and cleanliness in response to the pandemic, and are seeking products that will give them peace of mind whilst keeping them safe when out and about.
3. Reusable Sanitizing Products - Consumers are prioritizing sustainability and opting for reusable sanitizing products such as the HÄNS 'Ultra Clean' Cloth & Cleanser System.
Industry Implications
1. Consumer Electronics - Brands in the consumer electronics industry can develop new products such as UV sanitizing cases and phone wipes to target consumers seeking to keep their tech devices clean and bacteria-free.
2. Health and Wellness - Businesses in the health and wellness industry can market products such as UV sanitizing products and reusable sanitizing solutions to consumers seeking to prioritize hygiene and cleanliness in their daily life.
3. Travel - Businesses in the travel industry can market portable UV sanitizing devices and reusable sanitizing products to consumers seeking to keep their personal and travel belongings clean whilst on the go.
