UK-Based Vegan Brand 'VBites' Recently Launched in North America
Grace Mahas — July 24, 2019 — Social Good
VBites, the UK-based vegan food brand, recently announced it will be launching its premium vegan cheese line to North America. To increase production for its expansion, VBites purchased a 200,000-square-foot factory and is planning to add another 370,000 square feet.
The company was founded by British vegan media personality Heather Mills and boasts over 130 plant-based products and over 80 international awards. “After a lot of hard work perfecting the texture and taste, we’ve finalized the recipes and we are excited to hear what people think,” VBites said.
The premium vegan cheeses launching in North America are soy-based and include flavors such as Hard Italian, Blue-Style, Edam, Mozzarella, Red and White Cheddar, and Pepperjack. The plant-based cheeses are a great alternative to make pizza, pasta, lasagna, mac and cheese, or salad.
The company was founded by British vegan media personality Heather Mills and boasts over 130 plant-based products and over 80 international awards. “After a lot of hard work perfecting the texture and taste, we’ve finalized the recipes and we are excited to hear what people think,” VBites said.
The premium vegan cheeses launching in North America are soy-based and include flavors such as Hard Italian, Blue-Style, Edam, Mozzarella, Red and White Cheddar, and Pepperjack. The plant-based cheeses are a great alternative to make pizza, pasta, lasagna, mac and cheese, or salad.
Trend Themes
1. Premium Vegan Cheeses - Opportunity to disrupt the dairy industry by offering high-quality vegan cheese alternatives.
2. Expansion Into North America - Opportunity for vegan food brands to tap into the growing market for plant-based products in North America.
3. Increasing Production Capacity - Opportunity for companies to invest in larger production facilities to meet the rising demand for vegan food products.
Industry Implications
1. Vegan Food - Opportunity to capitalize on the growing interest in veganism and offer a wide range of plant-based products.
2. Dairy Alternatives - Opportunity for companies to innovate and create high-quality dairy-free alternatives, such as vegan cheeses.
3. Food Manufacturing - Opportunity for companies to expand their production capabilities to meet the increasing demand for vegan food products.
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