Brands offer financial support for those affected by the COVID-19 outbreak
Trend - With the economic fallout that's come from the COVID-19 outbreak, some brands are looking to financially support their employees, other businesses, or people affected in general. At a time when lay-offs and social distancing are affecting so many, the effort of a handful of brands to help others sets a precedent for how successful businesses can contribute in uncertain times.
Insight - The COVID-19 outbreak is a crisis that's unprecedented in modern history, and for many consumers, it's exposed flaws in how capitalism operates. People are increasingly demanding equal protection from both institutions and businesses in a system that allows for too many people to live without reasonable financial comfort--and certainly doesn't leave room for them to afford losing their jobs in the midst of global crisis. Brands that acknowledge and aim to mitigate this fact set a precedent for what non-exploitative capitalism looks like.
Insight - The COVID-19 outbreak is a crisis that's unprecedented in modern history, and for many consumers, it's exposed flaws in how capitalism operates. People are increasingly demanding equal protection from both institutions and businesses in a system that allows for too many people to live without reasonable financial comfort--and certainly doesn't leave room for them to afford losing their jobs in the midst of global crisis. Brands that acknowledge and aim to mitigate this fact set a precedent for what non-exploitative capitalism looks like.
Workshop Question - How is your brand offering support to employees and customers at this time?
Trend Themes
1. COVID-19 Financial Support - Brands are offering financial support to their employees, other businesses and individuals affected by the COVID-19 outbreak
2. Donation and Relief Platforms - Collaboration between businesses and relief platforms like Yelp and GoFundMe are helping to support struggling businesses
3. B-to-b Relief Fund - Large corporations like Unilever are providing financial support to smaller agencies affected by the COVID-19 outbreak
Industry Implications
1. Technology - Businesses in the tech industry can develop and implement digital platforms that connect donors with businesses needing relief
2. Finance - Fintech companies can utilize their financial expertise to develop and implement effective relief funds for small businesses
3. Healthcare - Companies in the healthcare industry can provide resources and support to communities and individuals affected by the COVID-19 outbreak
4 Featured, 36 Examples:
39,320 Total Clicks
Date Range:
Mar 20 — Mar 20
Trending:
Mild
Consumer Insight Topics:
