The Baskin Robbins Japan Pokémon Ice Cream Variety Pack is Charming
Michael Hemsworth — December 20, 2020 — Marketing
References: 31ice.co.jp & hypebeast
The Baskin Robbins Japan Pokémon ice cream variety pack is a new offering from the brand that aims to offer consumers a way to celebrate the arrival of the new year in an anime-themed manner. The ice cream pack comes with either six or 12 scoops of ice cream in the carton, which are all themed after characters from the namesake franchise. The pack also includes up to four free Pikachu-themed bowls for consumers to enjoy their frozen dessert in from the comfort of home.
The Baskin Robbins Japan Pokémon ice cream variety pack helps to bring the franchise to life in a new way and is likely to be a hit amongst avid fans looking for a themed way to celebrate the new year.
Image Credit: Baskin-Robbins Japan
The Baskin Robbins Japan Pokémon ice cream variety pack helps to bring the franchise to life in a new way and is likely to be a hit amongst avid fans looking for a themed way to celebrate the new year.
Image Credit: Baskin-Robbins Japan
Trend Themes
1. Anime-themed Food Products - Food brands can tap into the popularity of anime and offer new themed food products to capture the attention of anime fans.
2. Themed Packaging - Offering themed packaging can add a unique touch to products and enhance consumer experience.
3. Entertainment-inspired Food Products - Incorporating popular entertainment franchises into food products can draw in fans and boost sales.
Industry Implications
1. Food and Beverage Industry - Food brands can take advantage of themed food products to create a unique niche in the market.
2. Packaging Industry - Design agencies can offer themed packaging to food and beverage clients to enhance their product offerings.
3. Entertainment Industry - Entertainment companies can collaborate with food brands to develop new products that tie-in with their franchises and provide fans with unique experiences.
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