Custom cannabis products and doses are made for specific purposes
Trend - Customized cannabis products are helping people in regions where the plant is legalized to find doses that are ideal for their specific needs. Whether for health purposes, recreational purposes or both--having customized options gives people more control over their experience with cannabis.
Insight - The continued popularity of legal cannabis has resulted in more consumers experimenting with the plant in order to receive its psychoactive or health benefits. The "legitimization" of this space hasn't fully shaken some demographics' uncertainty about it, and so specialized doses and medicinal forms of delivery are able to establish trust with those who are new to the substance.
Insight - The continued popularity of legal cannabis has resulted in more consumers experimenting with the plant in order to receive its psychoactive or health benefits. The "legitimization" of this space hasn't fully shaken some demographics' uncertainty about it, and so specialized doses and medicinal forms of delivery are able to establish trust with those who are new to the substance.
Workshop Question - How is your brand working to establish trust among customers?
Trend Themes
1. Customized Cannabis Products - Customized cannabis products are helping people find ideal doses for their specific needs, and establishing trust with new users.
2. Emphasis on Flavor - Brand offerings with service or features that help consumers find their preferred taste in cannabis and cannabinoids.
3. Personalized Support - Brands that offer personalized dosage and support to ensure ideal CBD and cannabinoid routines for each consumer.
Industry Implications
1. Cannabis and CBD - Customized products with varying doses and delivery methods can be used to cater to new users and niche markets.
2. Food and Beverage Industry - Cannabis and CBD can be incorporated into food and beverage products to provide consumers with personalized experiences.
3. Genetic Engineering Industry - Collaboration between high-profile geneticists, food scientists, agronomists, and engineers to develop innovative cannabinoid products.
