Air Co. Vodka is Crafted from Carbon Extracted from the Atmosphere
Michael Hemsworth — November 12, 2019 — Marketing
References: aircompany & coolmaterial
The Air Co. Vodka is a new spirit created through an unlikely process to help offer consumers an eco-friendly product that's focused on improving the environment. Made with excess carbon, the vodka has been distilled by the brand by pulling in carbon from the atmosphere using a multi-ton conversion reactor before transforming it into a spirit with a 40% ABV.
The vodka contains around the same amount of carbon that eight trees would take in each day per bottle and is ultra-purified to ensure it's free from any impurities, carbohydrates, gluten and sugar. The Air Co. Vodka is only available for purchase in Brooklyn where it's made to further enhance the local, emissions-cutting profile of the spirit.
The vodka contains around the same amount of carbon that eight trees would take in each day per bottle and is ultra-purified to ensure it's free from any impurities, carbohydrates, gluten and sugar. The Air Co. Vodka is only available for purchase in Brooklyn where it's made to further enhance the local, emissions-cutting profile of the spirit.
Trend Themes
1. Sustainable Spirit - Creating alcohol using eco-friendly production methods, like extracting carbon from the atmosphere, provides an opportunity for brands to appeal to environmentally conscious consumers.
2. Carbon Capture Food and Drink - Innovations in carbon capture technology allow for new opportunities in the food and beverage industry, both in terms of production and packaging.
3. Green Rebranding - By promoting eco-friendly production processes, brands can position themselves as environmentally conscious and attract a new customer base.
Industry Implications
1. Alcohol - The Air Co. Vodka is an example of how the alcohol industry can incorporate eco-friendly production processes and packaging to appeal to environmentally conscious consumers.
2. Environmental Technology - The development of carbon capture technology opens up new opportunities in various industries, including food and beverage, that are looking to reduce their carbon footprint.
3. Sustainability Consulting - As more companies aim to reduce their environmental impact, sustainability consulting firms have a chance to help guide businesses in incorporating eco-friendly practices into their operations.
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