Brands are prioritizing compactness in products with wall-mounted designs
Trend - Companies and designers are launching various appliances that combine aesthetics and functionality with compactness. These products are intended to be efficient and convenient solutions for consumers who live in small spaces.
Insight - In order to afford the cost of living in metropolitan cities, contemporary consumers—especially Millennials and Gen Z—are finding themselves needing to be financially strategic. As a result, many have opted-in for occupying small apartments or shared living arrangements. Since space is limited, consumers are creating a demand for smart storage solutions as their prioritizing compactness as a way to ensure efficiency and functionality in their homes.
Insight - In order to afford the cost of living in metropolitan cities, contemporary consumers—especially Millennials and Gen Z—are finding themselves needing to be financially strategic. As a result, many have opted-in for occupying small apartments or shared living arrangements. Since space is limited, consumers are creating a demand for smart storage solutions as their prioritizing compactness as a way to ensure efficiency and functionality in their homes.
Workshop Question - How can your brand contribute to the comfort of consumers in urban spaces?
Trend Themes
1. Compactness - Consumers are prioritizing compactness as a means of ensuring efficiency and functionality in their small homes.
2. Wall-mounted Appliances - Designers are creating wall-mounted appliances that combine aesthetics and functionality with compactness.
3. Hydroponic Gardens - Automated and minimal maintenance hydroponic gardens are increasingly popular for those with limited indoor space or who want to elevate the natural aesthetic of their homes.
Industry Implications
1. Interior Design - Interior designers can incorporate compact, wall-mounted appliances and hydroponic gardens into the aesthetic of small urban apartments and homes.
2. Kitchen and Cooking Appliances - Kitchen appliance companies can create modern cooking solutions and compact, wall-mounted espresso makers and wine openers for consumers with limited space in their homes.
3. Environmental Sustainability - Companies that specialize in hydroponic gardens and air purifiers can market their environmentally sustainable products to consumers who prioritize green living and minimal waste.
