BrewDog Craft Brewery Has Made an Eco-Friendly Announcement
Michael Hemsworth — August 25, 2020 — Eco
The BrewDog craft brewery has announced that it has made the shift into being a carbon-negative brand and will be removing twice as much carbon from the air than it emits during its yearly operations. This comes as part of the brewery's recent commitment towards sustainability with a number of initiatives being announced in order to support this move. This includes the purchase of 2,050 acres of Scottish Highlands where the brewery will plant one million trees in the coming years, a £30 million investment in a new climate action program and more.
Co-Founder of BrewDog craft brewery James Watt commented on the announcement saying, "Our Carbon. Our Problem. So, we are going to fix it ourselves. Huge change is needed right now, and we want to be a catalyst for that change in our industry and beyond. We fully acknowledge that we are a long way from perfect. However, we are determined to rapidly and fundamentally change everything as we work hard to ensure we have a positive impact on the planet.”
Co-Founder of BrewDog craft brewery James Watt commented on the announcement saying, "Our Carbon. Our Problem. So, we are going to fix it ourselves. Huge change is needed right now, and we want to be a catalyst for that change in our industry and beyond. We fully acknowledge that we are a long way from perfect. However, we are determined to rapidly and fundamentally change everything as we work hard to ensure we have a positive impact on the planet.”
Trend Themes
1. Carbon-negative Brands - Brands across industries can follow BrewDog's example of becoming carbon-negative to help address the issue of climate change and reduce their carbon footprint.
2. Sustainable Initiatives - Companies can prioritize and invest in sustainable initiatives like tree planting and reducing their carbon emissions to contribute to a better future for our planet and society.
3. Climate Action Programs - Companies can follow BrewDog's lead and invest in climate action programs to tackle the issue of climate change and demonstrate their commitment to sustainability.
Industry Implications
1. Craft Brewery - Craft breweries can follow BrewDog's lead and prioritize sustainability by becoming carbon-negative, investing in sustainable initiatives, and creating climate action programs to reduce their carbon footprint.
2. Food and Beverage - Food and beverage companies can prioritize sustainability by investing in eco-friendly initiatives like reducing their carbon emissions and supporting climate action programs to help address the issue of climate change.
3. Hospitality - The hospitality industry can prioritize sustainability by investing in eco-friendly initiatives like reducing their carbon emissions and supporting climate action programs to help address the issue of climate change whilst creating a positive impact on guests and society.
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