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Brand Reversion

Nostalgia opening the door for childhood brands

Implications - The continual search for nostalgic, childhood symbols indicates that consumers may want more than the imposing, mega-brands of today. The Walt Disney Company has managed to capture—and stay in—the hearts of consumers, as well as inspire products in everything from furniture to fashion. Thus, being yesterday’s long-established brand may prove more beneficial in today’s crowded marketplace.
Trend Themes
1. Nostalgia Marketing - Brands can leverage nostalgia by bringing back childhood symbols to capture the hearts of consumers and stand out in a crowded marketplace.
2. Adultification - Brands can expand their target market and appeal to adult consumers by reimagining family-friendly content into more mature themes or products.
3. Subversive Designs - Designers can create disruptive versions of iconic brands by deconstructing and subverting the established image, engendering humor and emotional engagement.
Industry Implications
1. Marketing and Advertising - Marketing firms can help brands use nostalgia to create emotional connections with consumers, fostering brand loyalty and repeat purchase.
2. Media and Entertainment - Media companies can transform family-friendly content into more sophisticated or adult-oriented themes to attract new audiences and expand their reach.
3. Design and Creative - Designers can explore new concepts and approaches, challenging established designs and pushing boundaries to create innovative new products and experiences.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 75 Examples:
4,128,167 Total Clicks
Date Range:
Oct 09 — Jul 10
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Fairytale Heroine Pin-Ups
Fairytale Heroine Pin-Ups
J. Scott Campbell 'Disney Princess' Series Gives Disney Divas a Makeover
The shots you see above are from the J. Scott Campbell 'Disney Princess' series. If Disney’s appeal with kids ever starts to fade, they may want to call on J. Scott Campbell to help them go after a new… MORE
Post-Apocalyptic Disney Art
Post-Apocalyptic Disney Art
The Jeff Gillette ‘Dismayland' Collection is Shocking and
The Jeff Gillett ‘Dismayland’ collection takes a different look at the magical kingdom of Disneyland. Gillett has taken the concept of the perfect-looking, almost fantasy-like structure that is Disney… MORE
Disney Doll Fashion
Disney Doll Fashion
Janeta Samp Stars in Style and the Family Tunes #126
The Style and Family Tunes #126 magazine certainly has one spicy pictorial named ‘Heartbreak Hotel.’ Starring fresh-faced model Janeta Samp and photographed by Kate Bellm, this photo story is comprised… MORE
Amusement Park Takeover Ads
Amusement Park Takeover Ads
Say Hello to Disney Hollywood Studios' Star Wars Weekends
The Disney Hollywood Studios' Star Wars Weekends promise to be as epic as the exciting trilogies. The park will now have popular characters from 'Star Wars' roaming the streets providing entertainment… MORE
Adult Disney
Adult Disney
Disney Decides to Try Adult Disney Channel on Demand
Remember the good old days when a great Disney show had all of the emotional elements to make you laugh and cry? Disney specialized in making feel good cinematic experiences. Well, now Disney Channel on… MORE
Cartoon Confessionals
Cartoon Confessionals
Mick_23 is Mickey Mouse Blog to the World
Mickey Mouse seems to be having something of an identity crisis. At least, that's what could be conferred by the Mick_23 blog on Blogspot.com. It seems that Mick has really been misunderstood. The Mickey… MORE
Iconic Cartoon Redesigns
Iconic Cartoon Redesigns
Walt Disney Will Initiate a Mickey Mouse Makeover
Walt Disney has announced their Mickey Mouse makeover. Are we suprised? With so many people preferring the modernized and digitized look of computer animation, reimagining the symbolic icon was inevitable.… MORE
Mouseketeer Bar Stools
Mouseketeer Bar Stools
Walt Disney Signature Line Teases Children and Confuses Adults (UPDATE)
Disney making adult furniture? Say it isn't so. But alas, the beloved children's company is launching an upscale adult furniture collection called 'Walt Disney Signature' with Italian furniture brand Cappellini.… MORE
play_circle_filledDisney Dance-Offs
Disney Dance-Offs
Mickey Mouse Gets Down in Response to a B-Boy
When the call to dance comes across the line, Mickey Mouse answers it. This video of Mickey getting down is hilarious. The Jabawockeez would be proud. Euro Disneyland must be the home of some epic servings… MORE
Disney Princess Phones
Disney Princess Phones
Softbank and Disney Launch New Phone in Japan
The long term business relationship between Disney and Softbank, Japan’s leading mobile network carrier, resulted in an eye-catching 3G mobile phone: the DM0055H. Based on the phone model of Sony’s 942SH,… MORE
'Bambi' Print Couture
'Bambi' Print Couture
The Jean Charles de Castelbajac Fall/Winter 2010-11 Line Channels Disney
Jean Charles de Castelbajac has upped his style game for Fall Winter 2010-11 with a Bambi print inspired by everyone's favourite cartoon fawn. Featured on tapestry-like starless dresses, long flowing… MORE

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Mangafied Disney Plushies
Mangafied Disney Plushies
The Disney Pook-a-Looz Plush Toys Take Character Traits to the Max
Magic Kingdom Clean-Ups
Magic Kingdom Clean-Ups
'Disneyland After Hours' Gives a Glimpse at Keeping Paradise Clean
Star Wars Baby Strollers
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The AT-AT Baby Stroller is Perfect For the Nerd Parent
Intergalactic Car Washes
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‘Star Wars' Car Wash by G4 Raises Money for Make-A-Wish
Artistic Star Wars Infusions
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James Hance Combines Stormtroopers with Iconic Films and Paintings
Rapping Darth Vaders
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The College Humor 'Galactic Empire State of Mind' Music Video
Disneyfied Designers
Disneyfied Designers
Spanish Elle Disney Versions Of Fashion's Elite
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Erotic Fairytale Art
The Salacious Work of Cornacchia
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Fairytale Seasoning
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16 Minnie and Mickey Hairdos
16 Minnie and Mickey Hairdos
From Wearing Lace Ears in Public to Big Bow Mania
play_circle_filledDoggie Dance-Offs
Doggie Dance-Offs
Canine Freestyle Competitions Strengthen Bonds Between Pets and Owners
Princess-Styled Jewelry
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Kirstie Kelly Launches Disney Diamond
84 Disney Developments
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The Influence of Disney, From Mickey Mouse Editorials to Princess Phones
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Retail Amusement Parks
Disney Stores Will be Getting a Funtastic Makeover
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Mickey Mouse-Inspired Editorials
Elle Italy Channels Disney's Most Famous Rodent
play_circle_filledMacabre Ride Makeovers
Macabre Ride Makeovers
Disney's Ghost Galaxy Ride is a Ghastly Getaway
Mickey Mouse Playsuits
Mickey Mouse Playsuits
Iceberg Spring 2010 Ready-to-Wear Channels the House of Mouse
Conventions for Disney Freaks
Conventions for Disney Freaks
D23 Expo Descends on Anaheim in a Wash of Fairy Dust
Wearing Lace Ears in Public
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The Olsen Twins Step Out in Maison Michel Headbands
Deer Head Fashion
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Emma Cook's New Topshop Collection is Doelightful
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100 Dancers Wait for 'The Last Call' on Samsung Beat DJ Handsets
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Disney Designer Ads
Stella McCartney Bambi Images Reflect Designer's Lifestyle
Kermit the Frog Couture
Kermit the Frog Couture
Lady GaGa Rocks Jean-Charles de Castelbajac Jacket to German Interview
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PetOrly's 'Pride and Prejudice' Features Lush Landcapes
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Darth Vader & Stormtroopers Rock Out to MC Hammer
Fashion Bunny Ears
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Madonna for Louis Vuitton A/W 2009-10 Campaign
Disney Boobs
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Garageworks and Ron English Create the Odd ‘Marilyn Mickey'
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Mechanical B-Boys Who Can Really Bust a Move
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Disney Stars Team Up in ‘Friends For Change'
Disney Furniture
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Walt Disney Signature Collection is Contemporary Chic
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Chenman's Mickey Mouse Ear Fascination is Haunting but Hot
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"Dwarfed Punk" Blends Daft Punk and "Snow White"
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Street Artist Creates Mickey Mouse as You've Never Seen Him Before
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Festive Decor Alternatives, Including Eco Ornmanets
Plush Reindeer
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Beautiful Patterned Stuffed Animals With Bambi Lashes
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Political Dance Offs
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