The Hannah Montana Clothing Collection Targets Tween Shopping
Trend Huntress — June 21, 2007 — Pop Culture
References: hosted.ap.org
Disney Global Products has launched a collection inspired by Disney Channel hit show "Hannah Montana". The line features tops and trousers, accessories and housewares. The collection allows 9-14 year old pre-teens feel stylish, but they're not so adult that they will offend mom and dad's taste.
"Hanna Montana", starring Miley Cyrus - daughter of Billy Ray Cyrus - is one of the most popular tv shows among tweens. Her distinct fashion sense resonates with girls who want to emulate her style. Parents feel comfortable letting their little girls go to school in the ensembles.
"Hanna Montana", starring Miley Cyrus - daughter of Billy Ray Cyrus - is one of the most popular tv shows among tweens. Her distinct fashion sense resonates with girls who want to emulate her style. Parents feel comfortable letting their little girls go to school in the ensembles.
Trend Themes
1. Tween Fashion - Opportunity to create trendy and age-appropriate fashion lines for 9-14 year olds inspired by popular TV shows like 'Hannah Montana'.
2. Celebrity-inspired Clothing Collections - Opportunity to launch clothing lines that capture the fashion sense of popular celebrities like Miley Cyrus, appealing to young fans.
3. Kid-friendly Housewares - Opportunity to develop a line of housewares specifically designed for kids, featuring themes and characters from popular TV shows.
Industry Implications
1. Fashion - Fashion industry can tap into the growing demand for trendy and age-appropriate clothing for tween girls.
2. Entertainment - Entertainment industry can explore the potential of celebrity-inspired clothing collections to cater to young fans of popular TV shows and stars.
3. Home Goods - Home goods industry can create kid-friendly housewares that appeal to young consumers and reflect their favorite TV show characters.
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