Disney Travel on Demand
Going Like Sixty — May 16, 2007 — World
References: techweb
Walt Disney is launching video-on-demand travel programming that will enable 'some' cable subscribers to push a button on their remote and receive a phone call from a Disney reservation agent to book a vacation. The Press Release noted, "Walt Disney Parks and Resorts today announced Disney Travel on Demand, a breakthrough in original programming that combines innovation, storytelling and the power of interactive television to deliver a soup-to-nuts vacation planning and entertainment experience to television viewers, starting on two cable systems nationwide. The program mix will include episodic, reality and special event shows as well as concerts and celebrity hosts, all focused on the magic of Disney's destinations around the world. The programs are designed to uniquely engage viewers with a variety of industry-leading interactive and entertaining components that showcase Disney Parks' innovation, Disney cast members, and the legacy behind all the magic. It will first be made available this month on Cablevision and Time Warner Cable network systems reaching more than nine million viewers."
Trend Themes
1. Video-on-demand Travel Programming - Disney's creation of video-on-demand travel programming will pave the way for the development of more personalized and interactive travel content.
2. Interactive Television Experience - The integration of interactive components in Disney's travel programming will lead to the development of more engaging and immersive television experiences.
3. Digital Vacation Planning - The introduction of digital technology in the vacation planning process will set the stage for the creation of more efficient and convenient travel booking systems.
Industry Implications
1. Entertainment - The entertainment industry can benefit from the development of more interactive and personalized content, similar to Disney's travel programming.
2. Television - The television industry can capitalize on the integration of interactive components to create more engaging and immersive television experiences.
3. Travel - The travel industry can improve the vacation planning experience by adopting digital technology and providing more convenient and efficient booking systems.
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