Softbank and Disney Launch New Phone in Japan
wang fangqing/ Frances Wang — March 9, 2010 — Tech
References: disneymobile.jp & k-tai.impress.co.jp
The long term business relationship between Disney and Softbank, Japan’s leading mobile network carrier, resulted in an eye-catching 3G mobile phone: the DM0055H.
Based on the phone model of Sony’s 942SH, the new phone has a VGA LCD display as big as 3.4 inches and an 8 megapixel camera.
Embedded with glittering limestones, the phone also impresses users with its adorable Disney features such as the Mickey-shaped key, the Disney-themed wallpaper and a new application -- Disney character photo-maker.
Based on the phone model of Sony’s 942SH, the new phone has a VGA LCD display as big as 3.4 inches and an 8 megapixel camera.
Embedded with glittering limestones, the phone also impresses users with its adorable Disney features such as the Mickey-shaped key, the Disney-themed wallpaper and a new application -- Disney character photo-maker.
Trend Themes
1. Customized Collaboration - The integration of beloved Disney characters into smartphone features presents an opportunity for customized collaboration between entertainment and technology companies.
2. Enhanced Personalization - The incorporation of Disney-themed wallpapers and Mickey-shaped keys showcases a trend towards enhanced personalization in smartphone design.
3. Luxurious Aesthetics - The inclusion of glittering limestones in the phone design reflects a trend towards luxurious aesthetics in mobile devices.
Industry Implications
1. Entertainment - The collaboration between Disney and Softbank highlights the potential for innovative partnerships and product offerings in the entertainment industry.
2. Telecommunications - The launch of the Disney-themed phone by Softbank demonstrates the telecommunications industry's ability to tap into niche markets and consumer preferences through unique device designs.
3. Consumer Electronics - The incorporation of Disney features and customized applications in the phone showcases the potential for disruptive innovation in the consumer electronics industry, focusing on personalization and unique design elements.
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