Gardens are finding their place in unconventional locations
Implications - As the locavore movement begins to carry its ethos toward the mainstream, gardening is more “in” than ever. However, gardens are no longer reserved simply for the backyard. Plants, vegetable and fruits are now finding their place in unconventional spaces that allow for unparalleled innovation and increased access to consumers.
Trend Themes
1. Indoor Gardening - The rise of indoor gardening and hydroponic systems has seen an increase in personal garden initiatives and portable personal gardens.
2. Green Urban Landscapes - Initiatives such as The Babylon Project and The Green Corners Awards have highlighted the need for more green spaces and ecologically friendly structures in urban landscapes.
3. Integrated Design - Furniture and fashion designers are using planters to incorporate green spaces into everyday spaces, with examples such as Furnibloom's planter seats and HAF by Hafsteinn Juliusson's Growing Jewelry House collection.
Industry Implications
1. Home Gardening - The indoor gardening trend presents an opportunity for home gardening businesses to expand into hydroponic and indoor gardening systems.
2. Urban Design and Architecture - The need for green urban landscapes presents an opportunity for businesses in urban design and architecture to incorporate ecologically friendly structures and spaces in urban environments.
3. Furniture and Fashion Design - Integrated design using planters presents an opportunity for furniture and fashion designers to create products that incorporate green spaces into everyday spaces.
