Fruit Stickers Promote DVD
Bianca — September 29, 2007 — Pop Culture
References: adrants
The best way to get your message across is to make sure it reaches as much of your target audience as possible. Other than toilet paper, eggs and milk, just about every household also has fruit. Disney decided that advertising on bananas could be a good tactic so they customized stickers to promote the new Jungle Book DVD.
But will this be effective? Was that the most appropriate fruit? Apple stickers, for instance, get stuck to table tops or on kids' binders once they're peeled off, "sticking around" a lot longer than the old banana peel. On the other hand, moms tend to wash apples before popping them in little Jessie's lunch box, so the sticker wouldn't even be seen by the target.
Maybe they really are onto something with the bananas...
But will this be effective? Was that the most appropriate fruit? Apple stickers, for instance, get stuck to table tops or on kids' binders once they're peeled off, "sticking around" a lot longer than the old banana peel. On the other hand, moms tend to wash apples before popping them in little Jessie's lunch box, so the sticker wouldn't even be seen by the target.
Maybe they really are onto something with the bananas...
Trend Themes
1. Fruit Advertising - This trend highlights the innovative use of fruit as a medium for advertising, opening up opportunities for brands to reach a wider audience.
2. Customized Stickers - This trend showcases the popularity of customized stickers as a promotional tool, presenting an opportunity for businesses to create unique and memorable advertising campaigns.
3. Unconventional Marketing - This trend emphasizes the effectiveness of unconventional marketing strategies, encouraging businesses to think outside the box and explore creative ways to engage with consumers.
Industry Implications
1. Food and Beverage - This industry can harness the trend of fruit advertising to promote their products in a unique and memorable way, capturing the attention of consumers.
2. Media and Entertainment - This industry can take advantage of customized stickers to promote their movies, TV shows, or music albums, elevating their advertising efforts to new heights.
3. Marketing and Advertising - This industry can leverage the trend of unconventional marketing by helping businesses develop and implement innovative marketing strategies that stand out from the competition.
3.7
Score
Popularity
Activity
Freshness
