BLOC28 by Disney
Marissa Brassfield — November 18, 2008 — Art & Design
References: bloc28 & notcot.org
Reinvention is a crucial part of maintaining brand relevance, a theory that Disney knows all too well. In Disney’s latest brand reinvention, animators have employed the help of street artists to give Mickey Mouse and his pals a good old-fashioned makeover.
The street art interpretations of these iconic Disney characters vary widely from evil to updated, and all feature an edgy, urban feel. As you might expect from Disney, their designs have been integrated into a line of Disney accessories, apparel, guitars, vinyls, bicycles, and hats.
BLOC28 just wrapped up a gallery exhibition of the work at Los Angeles’ The Continental Gallery. BLOC28’s Disney merchandise is featured in an Ebay charity auction through November 20.
The street art interpretations of these iconic Disney characters vary widely from evil to updated, and all feature an edgy, urban feel. As you might expect from Disney, their designs have been integrated into a line of Disney accessories, apparel, guitars, vinyls, bicycles, and hats.
BLOC28 just wrapped up a gallery exhibition of the work at Los Angeles’ The Continental Gallery. BLOC28’s Disney merchandise is featured in an Ebay charity auction through November 20.
Trend Themes
1. Street Art in Brand Reinvention - Disney's collaboration with street artists to give Mickey Mouse and his pals an edgy urban feel shows the potential of street art in brand reinvention.
2. Disney Street Art Merchandise - The success of Disney's plan to integrate street art designs into a line of accessories, apparel, and other merchandise presents a new avenue for street art products.
3. Street Art Gallery Exhibitions - BLOC28's gallery exhibition of the street art interpretations of Disney characters showcases the potential of street art exhibitions to display artwork and sell merchandise.
Industry Implications
1. Art and Design - The collaboration between Disney and street artists highlights the potential of art and design in brand reinvention and merchandise production.
2. Entertainment and Media - Disney's use of street art designs in their merchandise demonstrates the potential of street art in entertainment and media.
3. Fashion and Retail - The success of Disney's street art merchandise line showcases the potential of street art in the fashion and retail industry.
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