The Disney & Swarovski Alice in Wonderland Jewelry
wang fangqing/ Frances Wang — January 18, 2010 — Fashion
References: fashiontimes.it
Though Disney’s Alice in Wonderland has not hit the screen yet, related businesses have already in place.
The Disney Consumer Products department recently partnered with Austrian crystal manufacturer Swarovski to launch a new Alice in Wonderland Jewelry collection exclusively for the show.
Flower, sparrow, heart, bunny, teapot…, this delicate, shiny movie-themed Alice in Wonderland Jewelry echoes Tim Burton’s crazy, weird imagination will no doubt boost sales in the upcoming spring.
Implications - Modern consumers are looking for ways to escape their responsibilities for a moment. Products which feature a fantastical element are more appealing than those which are practical and only complete a function. In order to attract more buyers, companies could incorporate an otherworldly aspect into more of their items.
The Disney Consumer Products department recently partnered with Austrian crystal manufacturer Swarovski to launch a new Alice in Wonderland Jewelry collection exclusively for the show.
Flower, sparrow, heart, bunny, teapot…, this delicate, shiny movie-themed Alice in Wonderland Jewelry echoes Tim Burton’s crazy, weird imagination will no doubt boost sales in the upcoming spring.
Implications - Modern consumers are looking for ways to escape their responsibilities for a moment. Products which feature a fantastical element are more appealing than those which are practical and only complete a function. In order to attract more buyers, companies could incorporate an otherworldly aspect into more of their items.
Trend Themes
1. Movie-themed Jewelry - Incorporating elements from popular movies into jewelry designs can attract consumers looking for an escape from reality.
2. Fantastical Products - Products with a fantastical element are more appealing to modern consumers seeking an immersive experience.
3. Spring Fashion Trends - Delicate, shiny jewelry inspired by movies like Alice in Wonderland can boost sales in the upcoming spring fashion season.
Industry Implications
1. Movie Merchandise - Companies can capitalize on the popularity of movies by creating merchandise, such as jewelry collections, that align with the film's theme.
2. Fashion and Accessories - The fashion and accessories industry can incorporate fantastical elements into their designs to appeal to consumers seeking an otherworldly experience.
3. Entertainment and Media - Collaborations between entertainment companies and fashion brands can result in unique, movie-themed merchandise offerings that resonate with fans.
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