Coloring takes on a mature spin with DIY design and artwork
Implications - The old-school colored wax stick is not solely for children anymore. As a way to get in tune with their carefree and uninhibited identity, consumers are looking to crayons for both DIY designs and professional crayon-made artworks. Consumers everywhere are multi-coloring their world.
Trend Themes
1. Adult Coloring Books - As adults look for ways to unwind and find solace from their daily stressors, businesses can jump on the trend by producing coloring books that cater to adults.
2. Color Pencil Artwork - Using color pencils as a medium for artwork offers a unique and colorful way for artists to express themselves and opens up new market opportunities for businesses selling art supplies.
3. Wearable Art - Artists and designers are exploring new ways to incorporate art into everyday products, which creates a new market for wearable art and clothing/accessories with artistic designs.
Industry Implications
1. Art Supplies - As the demand for art mediums like colored pencils increases, businesses that sell these supplies can capitalize on the trend and offer packages and promotions catering to different art genres.
2. Stationery - Companies that specialize in producing unique stationery products can expand their offerings by producing affordable, yet trendy stationery products like designer pencil crayons in cool and funky packaging.
3. Apparel - Apparel companies that catch on to evolving trends can create items like wearable art, which creatively merges art and fashion, and stand out in a crowded market while still supporting independent artists.
10 Featured, 75 Examples:
2,364,781 Total Clicks
Date Range:
Jan 10 — Jul 10
Trending:
Hot
Consumer Insight Topics:
