References: iriver.co.jp
The iRiver's Mplayer was such a hit that they have now decided to bling them up with Swarovski to create the Mickey Mouse Mplayer Swarovski.
I still don't like it and think it looks a bit rubbish - but I have been informed it is spot on for the marketplace in Japan where this product is firmly aimed at teenage girls.
Implications - Gadgets are becoming just as much of an accessory as a necklace or a bracelet. Consumers are looking to accentuate their already stylish devices with customized cases and stickers. Brands and designers come up with custom looks that spice up MP3 players and cameras so that people feel like they have something truly unique to show off. It's a way of catering to the demand of personalization and customization.
I still don't like it and think it looks a bit rubbish - but I have been informed it is spot on for the marketplace in Japan where this product is firmly aimed at teenage girls.
Implications - Gadgets are becoming just as much of an accessory as a necklace or a bracelet. Consumers are looking to accentuate their already stylish devices with customized cases and stickers. Brands and designers come up with custom looks that spice up MP3 players and cameras so that people feel like they have something truly unique to show off. It's a way of catering to the demand of personalization and customization.
Trend Themes
1. Customized Gadget Accessories - Opportunity for brands and designers to create customized cases and stickers to accentuate gadgets as accessories.
2. Personalization and Customization - Growth in demand for personalized and unique looks for MP3 players and cameras.
3. Gadgets as Fashion Statements - Gadgets becoming a fashion accessory, offering opportunities for trendy and stylish designs.
Industry Implications
1. Consumer Electronics - Incorporating customized gadget accessories into the consumer electronics industry can attract fashion-conscious consumers.
2. Fashion and Accessories - Fashion and accessories industry can explore collaborations with gadget brands to create stylish and personalized gadget accessories.
3. Tech Design and Manufacturing - Opportunity for tech designers and manufacturers to develop trendy and fashionable gadgets that appeal to the fashion-conscious consumers.
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