The downmarket takes a prestigious turn towards higher-end style
Implications - Lowbrow culture has crept into the mainstream, by infiltrating itself among higher status fashions and pop culture. Typically, trends for the “uncultured,” like mullets and plaid, were exclusively for the downmarket, but lowbrowism has now taken over even the most prestigious sectors. Simply put, the lowbrow is this year’s hipster.
Trend Themes
1. Lowbrow Culture Goes Mainstream - The infiltration of lowbrow culture into mainstream pop culture, fashion, and media, has resulted in a trend of combining high-end style with traditionally uncultured trends.
2. Rebellious Fashion Statements - The trend of incorporating offensive language, trashy novel quotes and edgy punk-inspired art into fashion provides an opportunity for businesses catering to rebellious demographics.
3. Retro Fashion Revival - The revival of retro fashion trends, such as mullet haircuts and 80s-inspired styles, presents an opportunity for designers and marketplaces targeting vintage or nostalgic audiences.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can capitalize on the trend of incorporating lowbrow and rebellious elements into high-end style and retro fashion trends.
2. Hospitality and Tourism - The hospitality and tourism industry can benefit from the incorporation of stylish design elements into budget accommodation options, appealing to tourists with a taste for affordable, yet fashionable travel options.
3. Entertainment and Media - The entertainment and media industries can adapt to the trend of lowbrow culture going mainstream by incorporating traditionally uncultured trends into high-end productions or media experiences.
12 Featured, 95 Examples:
2,771,056 Total Clicks
Date Range:
Dec 09 — Jul 10
Trending:
V. Hot
Consumer Insight Topics:
