Men's hygiene products designed for the manlier metrosexual
Implications - Advertising firms are targeting the “man’s man” to sell hygiene merchandise. Men’s hygiene products are increasingly designed for consumers who are a tad too “manly” for more metrosexual products, but still want to appear put-together. Guygiene marketing tends to focus on attracting the opposite sex, rather than the "man" himself.
Trend Themes
1. Guygiene Marketing - Advertising firms are targeting the 'man's man' for hygiene merchandise, creating disruptive innovation opportunities by focusing on attracting the opposite sex.
2. Sexvertising - Sexual advertising aimed at men drives sales of products, creating a disruptive innovation opportunity in using social media campaigns to promote deodorants with attractive endorsers.
3. Movie-themed Hygiene - Creating movie-themed hygiene products for fans, such as Fight Club soap, opens opportunities for disruptive innovation in social media marketing and cosmetics.
Industry Implications
1. Cosmetics - Manufacturing movie-themed hygiene and grooming products opens up opportunities for disruptive innovation in marketing and branding.
2. Social Media - Using social media campaigns to showcase products such as deodorants with attractive endorsers drive sales toward target audience.
3. Personal Care - Opportunities for disruptive innovation exist in creating products that save busy consumers time, such as shower heads ideal for men on the move.
6 Featured, 49 Examples:
1,353,166 Total Clicks
Date Range:
Jan 10 — Jul 10
Trending:
Warm
Consumer Insight Topics:
