Say Hello to Disney Hollywood Studios' Star Wars Weekends
Luisa Amanda Gomes — May 10, 2010 — Pop Culture
References: adsoftheworld & advertlover
The Disney Hollywood Studios' Star Wars Weekends promise to be as epic as the exciting trilogies. The park will now have popular characters from 'Star Wars' roaming the streets providing entertainment to visitors.
With an extra dose of 'Stars Wars' magic, die-hard fans of the Disney brand will get double the fun; however, it’s only for a limited time. The 'Star Wars' characters will say their goodbyes in mid-June. I wonder if there’s still enough time for me to book a trip to the Magical Kingdom, because there’s nothing I want to witness more than Yoda versus Mickey.
With an extra dose of 'Stars Wars' magic, die-hard fans of the Disney brand will get double the fun; however, it’s only for a limited time. The 'Star Wars' characters will say their goodbyes in mid-June. I wonder if there’s still enough time for me to book a trip to the Magical Kingdom, because there’s nothing I want to witness more than Yoda versus Mickey.
Trend Themes
1. Amusement Park Takeover - The trend of amusement parks incorporating popular franchises and characters to attract visitors provides opportunities for disruptive innovation in the entertainment industry.
2. Limited Time Offer - The use of limited time offers, events, and attractions creates a sense of urgency for consumers and encourages them to book and experience the offerings before they disappear, providing opportunities for disruptive innovation in marketing and tourism.
3. Franchise Crossover Events - The trend of bringing characters from different franchises together for special events creates excitement and interest among fans, providing opportunities for disruptive innovation in the entertainment industry.
Industry Implications
1. Entertainment - The incorporation of popular franchises and characters into amusement parks creates new opportunities for innovation in the entertainment industry.
2. Marketing - The use of limited time offers and events creates new opportunities for innovation in marketing strategies.
3. Tourism - The introduction of limited time offers and special events provides new opportunities for innovation in the tourism industry by driving visitor traffic and boosting revenue for local businesses.
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