'Page Thirty Three' Invites Consumers to Personalize Their Products
Cadhla Gray — August 25, 2015 — Art & Design
References: pagethirtythree & dezeen
Page Thirty Three has created a line of customizable home decor that is meant to engage the consumer in a personalized and tactile experience. Leaving room for creativity, the pieces are not fully completed, giving the line a one-of-a-kind feel since different people will personalize the designs in different ways.
The home decor line has a modern aesthetic and includes a table, lamp and three types of candle holder accessories. All five pieces require participation of the consumer to complete. For instance, the zig zag puzzle table must have wooden slats integrated to create a functioning tabletop. If desired, a couple of slats can be left out in the center, resulting in two smaller separate tables.
With a name like 'Tactile Equations,' Page Thirty Three's line was created with attention to the rising popularity in interactive, creative and personalized products that consumers are drawn to.
The home decor line has a modern aesthetic and includes a table, lamp and three types of candle holder accessories. All five pieces require participation of the consumer to complete. For instance, the zig zag puzzle table must have wooden slats integrated to create a functioning tabletop. If desired, a couple of slats can be left out in the center, resulting in two smaller separate tables.
With a name like 'Tactile Equations,' Page Thirty Three's line was created with attention to the rising popularity in interactive, creative and personalized products that consumers are drawn to.
Trend Themes
1. Customizable Home Decor - Opportunity for brands to create incomplete customizable products that allow consumers to personalize and engage in a unique and tactile experience.
2. Interactive Product Design - Companies can tap into the rising demand for interactive and engaging products by creating designs that require consumer participation to complete.
3. Personalized Aesthetics - Brands can capitalize on the trend of personalized aesthetics by offering products that can be customized in different ways, allowing consumers to make them uniquely their own.
Industry Implications
1. Home Decor - The home decor industry can innovate by offering incomplete customizable products that give consumers the opportunity to personalize and create unique pieces for their homes.
2. Furniture - Furniture companies can explore disruptive opportunities by designing products that require consumer participation, allowing them to be part of the creative process and resulting in unique and personalized furniture pieces.
3. Retail - Retailers can meet consumer demand for personalized aesthetics by offering customizable products that can be tailored according to individuals' preferences, providing a unique shopping experience.
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