Neutrogena and Walgreens Teamed Up to Encourage Sun Safety
Michael Hemsworth — May 7, 2021 — Marketing
References: neutrogena & drugstorenews
Neutrogena and Walgreens have teamed up to help drive home the importance of sun safety as we head into the warm weather months. The brands are launching a new campaign in partnership with the Melanoma research Foundation to encourage consumers to take sun safety seriously and will also include more than 3,000 Walgreens Beauty Consultants nationwide receiving education on the topic. Consumers will see in-store features including product kiosks that offer access to the brand's various products along with additional resources to stay safe in the sun.
General Manager at Neutrogena Kerry Sullivan spoke on the new Neutrogena and Walgreens partnership saying, "The continued rise of skin cancer is alarming, especially when you think that it is among the most preventable cancers. We’re dedicated to the eradication of preventable skin cancer and have long advocated for greater education and promotion of sun safe behaviors because we know it is imperative to total skin health and well-being. We’re thrilled to be partnering with Walgreens and the Melanoma Research Foundation to enhance these life-saving efforts through collective advocacy and consumer education, so that we all can live life more safely under the sun.”
General Manager at Neutrogena Kerry Sullivan spoke on the new Neutrogena and Walgreens partnership saying, "The continued rise of skin cancer is alarming, especially when you think that it is among the most preventable cancers. We’re dedicated to the eradication of preventable skin cancer and have long advocated for greater education and promotion of sun safe behaviors because we know it is imperative to total skin health and well-being. We’re thrilled to be partnering with Walgreens and the Melanoma Research Foundation to enhance these life-saving efforts through collective advocacy and consumer education, so that we all can live life more safely under the sun.”
Trend Themes
1. Sun Safety Education - Companies are partnering with non-profits to provide education on sun safety to customers.
2. In-store Resources for Skin Health - Brands are providing in-store kiosks and resources to help customers access products and information on sun safety.
3. Partnerships for Skin Cancer Prevention - Companies are joining forces to advocate for sun safety and promote prevention of skin cancer.
Industry Implications
1. Skincare - Skincare companies can partner with non-profits to offer education and resources on sun safety for their customers.
2. Retail - Retailers, like Walgreens, can team up with skincare brands to offer in-store kiosks and resources focused on sun safety.
3. Non-profits - Non-profits focused on skin cancer research can work with skincare brands and retailers to provide education on sun safety to a wider audience.
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