The Cetaphil Sheer Mineral Sunscreen Collection is Soothing
Michael Hemsworth — May 4, 2021 — Marketing
References: cetaphil & drugstorenews
The Cetaphil Sheer Mineral Sunscreen collection is a new range of products for consumers looking to enjoy enhanced protection from the sun's rays without losing sight of their skincare needs.
The collection includes four products that are all 100% mineral sunscreens with formulas that are gentle on the microbiome and will provide vitamin E to offer broad-spectrum protection from UVA and UVB rays. The products are all reef-safe, well-suited for sensitive skin and come in either lotion or stick formulation.
Vice President and General Manager of Consumer Business at Galderma June Risser spoke on the new Cetaphil Sheer Mineral Sunscreen collection saying, "As a leading sensitive skincare brand, it is our responsibility to educate consumers on all factors that can affect skin health, including sun damage, and at the heart of this commitment is our desire to provide our consumers with easy access to the advice and expertise of the dermatologist community that has been and continues to be a champion for our brand. Today’s digital ecosystem allows us to deliver on this."
The collection includes four products that are all 100% mineral sunscreens with formulas that are gentle on the microbiome and will provide vitamin E to offer broad-spectrum protection from UVA and UVB rays. The products are all reef-safe, well-suited for sensitive skin and come in either lotion or stick formulation.
Vice President and General Manager of Consumer Business at Galderma June Risser spoke on the new Cetaphil Sheer Mineral Sunscreen collection saying, "As a leading sensitive skincare brand, it is our responsibility to educate consumers on all factors that can affect skin health, including sun damage, and at the heart of this commitment is our desire to provide our consumers with easy access to the advice and expertise of the dermatologist community that has been and continues to be a champion for our brand. Today’s digital ecosystem allows us to deliver on this."
Trend Themes
1. Mineral Sunscreens - Opportunity to create more gentle and environmentally-friendly sunscreen products.
2. Microbiome-friendly Products - Opportunity to develop skincare products that consider the impact on the skin's microbiome.
3. Digitally-integrated Skincare - Opportunity to leverage digital platforms to deliver education and expertise to consumers in the skincare industry.
Industry Implications
1. Skincare - Opportunity to develop innovative and eco-friendly sunscreen and other skincare products that cater to sensitive skin types and are safe for the environment.
2. Cosmetics - Opportunity to create microbiome-friendly cosmetics that enhance skin health.
3. Digital Health - Opportunity to develop platforms and tools that provide access to dermatologist expertise to consumers seeking skincare advice online.
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