Benefit's Hello Happy Line Has Expanded with a Waterproof Foundation
Ellen Smith — March 25, 2020 — Fashion
References: benefitcosmetics & hypebae
Those looking for a full coverage foundation while on the go are in luck as Benefit's Hello Happy line has expanded with a waterproof foundation that arrives in a convenient new format.
This Air Stick foundation arrives in a convenient tube that can be pushed up when needed, offering quick coverage while on the go. Moreover, this new offering features SPF 20, which is perfect for maintaining one's skin health during the summer months. Blended with chamomile and botanical extracts, this formula glides onto the skin to provide natural-looking and lightweight coverage. Benefit is offering 12 diverse shades within this format, offering the busy consumer a quick solution to any skin care woes they might experience.
Image Credit: Benefit Cosmetics
This Air Stick foundation arrives in a convenient tube that can be pushed up when needed, offering quick coverage while on the go. Moreover, this new offering features SPF 20, which is perfect for maintaining one's skin health during the summer months. Blended with chamomile and botanical extracts, this formula glides onto the skin to provide natural-looking and lightweight coverage. Benefit is offering 12 diverse shades within this format, offering the busy consumer a quick solution to any skin care woes they might experience.
Image Credit: Benefit Cosmetics
Trend Themes
1. Portable Foundation - The expansion of Benefit's Hello Happy line with a waterproof foundation in a tube format provides a convenient on-the-go solution for full coverage foundation.
2. Spf-infused Makeup - The inclusion of SPF 20 in the new Benefit Air Stick foundation taps into the rising consumer demand for skincare-infused cosmetics that provide sun protection.
3. Natural-looking Coverage - The chamomile and botanical extracts in Benefit's Hello Happy foundation formula offer a lightweight and natural-looking coverage option, catering to consumers seeking a more effortless makeup look.
Industry Implications
1. Cosmetics - The expansion of Benefit's Hello Happy line and the introduction of the Air Stick foundation present disruptive innovation opportunities in the cosmetics industry, specifically in portable, SPF-infused makeup options.
2. Skincare - The inclusion of SPF 20 and skincare ingredients in the waterproof foundation spots opportunities for disruptive innovation in the skincare industry by providing multi-purpose products that combine makeup and sun protection.
3. Beauty Packaging - The convenient tube format of Benefit's waterproof foundation creates potential for disruptive innovation in the beauty packaging industry, catering to consumers' desire for easy-to-use and travel-friendly makeup products.
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