Shiseido's Sports BB Compact SPF50 Applies Like a Beauty Product
Laura McQuarrie — June 19, 2019 — Lifestyle
References: cosmeticsbusiness & shiseido
Shiseido recently launched a new skincare range that's beneficial for protecting the skin during outdoor sports activities and one of the new products is an innovative sun care compact. The Sports BB Compact SPF50+ is a conveniently packaged BB sunscreen in a solid formula that can be swiped onto the skin with a puff applicator—just like many familiar bronzers and other powder or cream cosmetics.
The powerful sun protection product not only provides shielding from UV rays but also a cooling sensation upon application, plus quick dry technology that's useful for drying sweat rapidly. The sun care compact for all skin types takes inspiration from sports textiles with similar properties, making it possible to enjoy time spent outdoors in the sun without feeling sticky or uncomfortable.
The powerful sun protection product not only provides shielding from UV rays but also a cooling sensation upon application, plus quick dry technology that's useful for drying sweat rapidly. The sun care compact for all skin types takes inspiration from sports textiles with similar properties, making it possible to enjoy time spent outdoors in the sun without feeling sticky or uncomfortable.
Trend Themes
1. Innovative Sun Care Compacts - The rise of sun care compacts with unique formulas and convenient application methods presents opportunities for brands to disrupt the sunscreen market.
2. Multi-functional Skincare Products - The emergence of skincare products that offer multiple benefits, such as sun protection and cooling properties, opens up avenues for disruptive innovation in the beauty industry.
3. Performance-enhancing Cosmetics - The trend of cosmetics inspired by sports textiles, like the Sports BB Compact SPF50+, showcases the potential for disruptive innovation in the cosmetics industry by combining functionality and aesthetics.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can explore the creation of sun care compacts and multi-functional products to cater to consumer demand for convenience and protection.
2. Outdoor Sports Retail - The outdoor sports retail industry can leverage the popularity of innovative sun care compacts to offer customers protective solutions that enhance their performance and comfort during sports activities.
3. Textile and Sportswear Manufacturing - The textile and sportswear manufacturing industry has an opportunity to collaborate with cosmetics brands to develop sun care compacts that mimic the properties of sports textiles, providing consumers with functional and comfortable skincare options.
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