Garden of Wisdom's Serum Has a Research-Backed Ancient Ingredient
Laura McQuarrie — July 12, 2019 — Fashion
References: victoriahealth & glamourmagazine
Garden of Wisdom's Neurophroline Serum features an ingredient that has been used in ancient Ayurvedic rituals for its skin-boosting benefits that's also now being recognized in clinical trials as a powerful cosmetic active ingredient capable of blocking the production of cortisol—the hormone that triggers stress. Neurophroline extract is derived from wild indigo and is said to "break down cortisol production by skin cells, [activate] the release of a natural calming neuropeptide acting on mood, and visibly [improve] skin tone within a very short period of time."
The multi-tasking serum offers numerous benefits, including anti-aging properties. High levels of cortisol in the body cause the break down of collagen and can impact the production of hyaluronic acid, both of which can lead to reduced elasticity, plumpness and hydration.
The multi-tasking serum offers numerous benefits, including anti-aging properties. High levels of cortisol in the body cause the break down of collagen and can impact the production of hyaluronic acid, both of which can lead to reduced elasticity, plumpness and hydration.
Trend Themes
1. Stress-reducing Skincare - Disruptive innovation opportunity: Develop skincare products that specifically target and reduce stress-related skin issues.
2. Ancient Ingredients in Cosmetics - Disruptive innovation opportunity: Explore and utilize ancient ingredients with proven benefits in the development of cosmetic products.
3. Clinical Trials for Cosmetic Ingredients - Disruptive innovation opportunity: Conduct clinical trials on natural ingredients to scientifically validate their effectiveness in cosmetics.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Introduce stress-reducing serums with research-backed ingredients to the skincare industry.
2. Cosmetics - Disruptive innovation opportunity: Incorporate ancient ingredients with skin-boosting benefits into cosmetic formulations.
3. Clinical Research - Disruptive innovation opportunity: Focus on conducting clinical trials to identify and validate the effectiveness of new cosmetic active ingredients.
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