The Kosasport LipFuel Heals, Protects and Energizes with a Minty Scent
Laura McQuarrie — March 11, 2019 — Fashion
References: kosas & wellandgood
Kosas is introducing LipFuel, an ultra-hydrating lip balm, as the first product in its Kosasport capsule. While there are many lip balms that promise to soothe and moisturize the lips, this one sets itself apart with active botanicals and hyaluronic acid, a popular skincare ingredient that naturally occurs in the body and is known for its ability to hold up to 1,000 times its own weight in water.
The hyaluronic acid lip balm also contains konjac root to form a gel-like barrier between one's lips and the outer world, as well as an energizing minty scent.
The athletically inspired beauty product is said to be beneficial for "coaching lips to harness their own healing powers," and is available in clear and tinted varieties.
The hyaluronic acid lip balm also contains konjac root to form a gel-like barrier between one's lips and the outer world, as well as an energizing minty scent.
The athletically inspired beauty product is said to be beneficial for "coaching lips to harness their own healing powers," and is available in clear and tinted varieties.
Trend Themes
1. Ultra-hydrating Lip Balms - Opportunity for developing lip balms that go beyond basic moisturization and offer additional benefits like active botanicals and hyaluronic acid.
2. Active Skincare Ingredients - Potential for incorporating popular skincare ingredients, such as hyaluronic acid, into beauty products for enhanced efficacy.
3. Athletically-inspired Beauty - Disruptive innovation opportunity in creating beauty products that cater specifically to the needs and preferences of athletic individuals.
Industry Implications
1. Skincare - Skincare industry could explore the integration of hyaluronic acid and other active ingredients into lip balms and other beauty products.
2. Beauty - Beauty industry can tap into the demand for ultra-hydrating lip balms and introduce innovative formulations with added benefits.
3. Sports and Fitness - Sports and fitness industry can collaborate with beauty brands to develop athletically-inspired beauty products that cater to active individuals.
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