Vichy's Capital Soleil Protective Water Combines Oil and Water
Laura McQuarrie — May 6, 2020 — Fashion
References: vichy & cosmeticsbusiness
Vichy expanded its range of Capital Soleil Protective Waters with two new formulas that are as lightweight as ever yet also beneficial for providing long-lasting hydration. The new Capital Soleil Protective Water SPF 50 Hydrating and the Capital Soleil Protective Water SPF 50 Enhanced Tan both take the form of ultra-light sprays for the face and body that boast bi-phase formulas combining oil and water. While one is made with hyaluronic acid to help hydrate the skin, the other includes beta carotene to enhance the look of a natural tan.
Unlike heavy sun protection creams, these lightweight SPF 50 products promise lightweight comfort, plus formulas that are full of skin-soothing ingredients like Vitamin E and Vichy’s Thermal Mineralizing Water complex.
Image Credit: Vichy
Unlike heavy sun protection creams, these lightweight SPF 50 products promise lightweight comfort, plus formulas that are full of skin-soothing ingredients like Vitamin E and Vichy’s Thermal Mineralizing Water complex.
Image Credit: Vichy
Trend Themes
1. Lightweight Sun Care Sprays - The trend of lightweight sun care sprays offers an opportunity for disruptive innovation in the sunscreen industry.
2. Bi-phase Formulas - The trend of bi-phase formulas in sun care sprays opens up possibilities for disruptive innovation in the skincare industry.
3. Hydrating and Tan-enhancing Formulas - The trend of combining hydration and tan enhancement in sun care sprays presents an opportunity for disruptive innovation in the beauty industry.
Industry Implications
1. Sunscreen Industry - The sunscreen industry can explore disruptive innovation opportunities by developing lightweight sun care sprays.
2. Skincare Industry - The skincare industry can capitalize on the trend of bi-phase formulas in sun care sprays to drive disruptive innovation.
3. Beauty Industry - The beauty industry has a chance to innovate disruptively by creating sun care sprays that combine hydration and tan enhancement.
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