The KKW Fragrance Features a Naturally Inspired Perfume Bottle
Laura McQuarrie — November 7, 2017 — Fashion
References: kkwfragrance & instagram
Kim Kardashian is building upon her KKW Beauty product collection with her first-ever perfume, KKW Fragrance, which is set to include an array of containers inspired by crystals and gems. The fragrances are set to be launched in three varieties: Crystal Gardenia, Crystal Gardenia Citrus and Crystal Gardenia Oud, which range from bright and fresh to woodsy and musky. These scents are to be packaged in slender, frosted bottles that boast the look of quartz crystal wands, making them highly decorative as well.
As many consumers are fixated by crystals, as well as crystal-infused cosmetics, the packaging for the first of the KKW Fragrance products has the potential to catch the eyes of consumers who are interested in everything from beauty and fashion to pop culture and wellness.
As many consumers are fixated by crystals, as well as crystal-infused cosmetics, the packaging for the first of the KKW Fragrance products has the potential to catch the eyes of consumers who are interested in everything from beauty and fashion to pop culture and wellness.
Trend Themes
1. Crystal-inspired Fragrances - The trend of crystal-inspired fragrances offers an opportunity for beauty companies to tap into the growing interest in crystals and incorporate it into their products.
2. Quartz Crystal Packaging - The trend of using quartz crystal-inspired packaging creates a visually appealing and decorative element for fragrance products, attracting consumers who value aesthetics.
3. Crystal-infused Cosmetics - The trend of crystal-infused cosmetics presents an opportunity for beauty brands to combine the popularity of crystals with skincare and makeup products, appealing to customers seeking holistic and mystical elements in their beauty routines.
Industry Implications
1. Beauty - Beauty companies can leverage crystal-inspired fragrances and crystal-infused cosmetics to enhance their product offerings and cater to consumers interested in holistic beauty.
2. Fashion - Fashion brands can explore collaborations with fragrance companies to create crystal-inspired perfume bottles that align with current fashion trends and attract consumers with a love for crystals and fashion.
3. Wellness - Wellness brands can incorporate crystal-infused fragrances or partner with fragrance companies to bring out products that combine the aromatherapy benefits of scents with the positive energy associated with crystals, catering to consumers seeking a holistic wellness experience.
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