Films get translated into entire worlds with movie-themed amusement parks
Implications - Big global films are being translated into big-budget theme parks, boasting recreations of fantastical worlds -- some resting solely on the shoulders of a single entertainment franchise such as The Avengers. These experiences also boast unique cinematic experience that leverage VR and other sensory additions like smell and touch. Particularly in China, since the government lifted theme park bans in 2013, there is a lot of opportunity there for theme park growth as well as in Dubai as both have burgeoning tourism industries.
Workshop Question - In what way can your brand present an entertainment-styled marketing strategy to encourage consumers to participate in a subtle, yet adventurous activity?
Trend Themes
1. Movie-themed Amusement Parks - The recreation of fantastical worlds from global films in the form of big-budget theme parks, boasting unique cinematic experiences that leverage VR and sensory additions such as smell and touch.
2. VR Theme Park Attractions - Teaming up VR technology with existing rides and stage shows or introducing entirely new attractions to make the amusement park experience more immersive and transformative.
3. Gaming Puzzle Movies - Game-to-movie adaptations that break through the box office, in which merchandise and theme parks are also set to be created in a cross-cultural production style for the global market.
Industry Implications
1. Entertainment Industry - Opportunities to collaborate globally (especially with China) and leverage emerging technologies to immerse and transform the entertainment experience for an audience.
2. Tourism Industry - Investing in the development of next-level, comprehensive amusement parks to ride the wave of booming tourism industries worldwide.
3. Film and Game Industry - Capitalizing on cross-cultural film and game productions to create blockbuster franchises and associated products (such as theme parks) that disrupt the market.
5 Featured, 33 Examples:
118,827 Total Clicks
Date Range:
Nov 15 — Jun 16
Trending:
Warm
Consumer Insight Topics:
