This Chinese Resort Holds Beer Chugging Races to Gain Free Entry
Cadhla Gray — August 16, 2015 — Unique
References: dailymail & firstwefeast
'Happy Valley' is a Chinese resort that holds daily beer chugging competitions to gain free access to the theme park. The competition requires partners to chug two liters of beer out of a wash basin in under five minutes. Win this competition and receive free entry to the resort as well as the title of "Beer King" or "Queen" -- a coveted designation.
Four 500 ml bottles of beer are poured into each person's wash bin before the beer chugging competition begins. While many competitors call it quits at four minutes, others are able to down the whole thing in just 120 seconds!
Though it may seem like an odd contest to hold, what started as a publicity stunt has turned into a daily competition attracting hundreds of "beer royalty" hopefuls.
Four 500 ml bottles of beer are poured into each person's wash bin before the beer chugging competition begins. While many competitors call it quits at four minutes, others are able to down the whole thing in just 120 seconds!
Though it may seem like an odd contest to hold, what started as a publicity stunt has turned into a daily competition attracting hundreds of "beer royalty" hopefuls.
Trend Themes
1. Beer Chugging Competitions - Disruptive innovation opportunity: Develop a beer chugging competition platform/app that can be utilized by resorts, bars, and clubs to attract customers.
2. Unique Marketing Strategies - Disruptive innovation opportunity: Create unconventional and attention-grabbing marketing strategies that can generate buzz and attract a large audience.
3. Themed Competitions - Disruptive innovation opportunity: Organize themed competitions (other than beer chugging) that offer unique prizes to attract participants and increase brand visibility.
Industry Implications
1. Hospitality and Tourism - Disruptive innovation opportunity: Introduce exciting and engaging activities/events like beer chugging competitions to enhance the customer experience and draw more visitors.
2. Food and Beverage - Disruptive innovation opportunity: Explore new ways to promote and popularize beverages, such as organizing novel competitions that involve consuming them.
3. Event Management - Disruptive innovation opportunity: Provide event planning and management services specialized in organizing unconventional competitions and activities for various clients.
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