This Cold-Pressed Juice Branding is Lighthearted and Artisanal
Rebecca Byers — May 21, 2015 — Lifestyle
References: thedieline
This simple and elegant cold-pressed juice branding is a whimsical and down-to-earth portrayal of the health conscious product range. The juice is packaged in plastic bottles defined by sketched drawings of the main ingredient and is given a personal, farmer's market-style touch in that a freshness label featuring the brand's laid back font is placed over the lid.
Designed by Miami-based creative studio El Autobus, the colorful range of juices stands out thanks to its quirky sketches of the ingredients that are so high in nutrients, such as ginger, kale, passionfruit, aloe, beets and many more.
This cutesy, artisanal cold-pressed juice branding is a great example of health conscious brands differentiating themselves from their competitors through a dynamic visual identity, something that is even more challenging within an over-saturated luxury juice market.
Designed by Miami-based creative studio El Autobus, the colorful range of juices stands out thanks to its quirky sketches of the ingredients that are so high in nutrients, such as ginger, kale, passionfruit, aloe, beets and many more.
This cutesy, artisanal cold-pressed juice branding is a great example of health conscious brands differentiating themselves from their competitors through a dynamic visual identity, something that is even more challenging within an over-saturated luxury juice market.
Trend Themes
1. Whimsical Packaging - The use of whimsical packaging designs creates a lighthearted and memorable brand image for health conscious products.
2. Artisanal Branding - Artisanal branding techniques, such as hand-drawn sketches and farmer's market-style freshness labels, provide a unique and personalized touch to product packaging.
3. Visual Identity Differentiation - Creating a dynamic visual identity allows health conscious brands to stand out in an over-saturated luxury juice market.
Industry Implications
1. Food and Beverage - Whimsical packaging and artisanal branding can be applied to various food and beverage products to enhance their market appeal.
2. Health and Wellness - The use of creative packaging and branding strategies can help health and wellness brands differentiate themselves in a competitive market.
3. Design and Marketing - The trend of using whimsical packaging and artisanal branding techniques presents opportunities for design and marketing professionals to create unique and visually captivating product identities.
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