These Labels are Both Sophisticated and Playful
Mishal Omar — August 29, 2016 — Lifestyle
References: mousegraphics.eu & packagingoftheworld
These energy bar labels were designed to appeal to adults and children alike with simple but playful imagery and colors.
The 'Day' energy bars contain healthy ingredients and the brand enlisted the creative agency 'mousegraphics' in order to represent that fact in the bars' packaging. The resulting food products are wrapped in simple brown paper that features the minimal ingredients that make up the contents of the packages. The ingredients are listed in bold colors and a font that is large and playful, ensuring that consumers know exactly what they are putting inside their bodies.
These energy bar labels are clear and concise, but still work to ensure that healh-conscious consumers are interested in the product when passing by.
The 'Day' energy bars contain healthy ingredients and the brand enlisted the creative agency 'mousegraphics' in order to represent that fact in the bars' packaging. The resulting food products are wrapped in simple brown paper that features the minimal ingredients that make up the contents of the packages. The ingredients are listed in bold colors and a font that is large and playful, ensuring that consumers know exactly what they are putting inside their bodies.
These energy bar labels are clear and concise, but still work to ensure that healh-conscious consumers are interested in the product when passing by.
Trend Themes
1. Minimal Ingredient Labels - Opportunity for brands to create clear and concise packaging that emphasizes the limited ingredients.
2. Playful Packaging Design - Chance for creative agencies to develop visually appealing and whimsical packaging to attract a wider audience.
3. Health-conscious Messaging - Potential for brands to communicate the healthy qualities of their products through bold colors and large, playful fonts.
Industry Implications
1. Food and Beverage - Opportunities for energy bar brands to differentiate themselves in the market through innovative packaging.
2. Packaging Design - Potential for creative agencies to partner with brands seeking eye-catching designs that capture the attention of consumers.
3. Health and Wellness - Opportunity for brands to leverage health-conscious messaging to appeal to consumers seeking healthier snack options.
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