Roma Provisions Works to Keep Kids Safe
Ana Lopez — October 22, 2011 — Social Good
References: romaprovisions & shopwithmeaning.org
For many less fortunate kids, to own a pair of shoes is incredible, but if they happen to live in cold weather, owning a pair of boots from the hybrid company Roma Provisions could help save their life. Working with the one for one concept, this business has the mission to keep children from the east and central European countries warm and cozy.
Founded by Samuel Bistrian, the retailer sells its rain boots in the United States, and when one pair is sold, a child living in poverty gets a new set thanks to Roma’s subsidiary, Roma for All. Although Bistrian now lives in the United States, he was born in Romania, which is the reason why he felt so compelled to change a reality that sadly affects the younger ones the worst. Many of the gypsy children have to endure living and working in some of the most icy climates, generally losing their fingers due to frostbite and dying from pneumonia or hypothermia.
In addition to improving children’s living conditions, Roma Provisions is determined to connect a series of foundations to empower and educate the little ones. The enterprise also has a donation option on the website with packages including boots and school supplies, boots and money.
Next time it rains, buy a pair of Roma’s boots to keep kids safe and warm.
Contact Information:
Roma Provisions Website
PO box 602011
Dallas, Texas 75360
Telephone: 469.585.7727
Founded by Samuel Bistrian, the retailer sells its rain boots in the United States, and when one pair is sold, a child living in poverty gets a new set thanks to Roma’s subsidiary, Roma for All. Although Bistrian now lives in the United States, he was born in Romania, which is the reason why he felt so compelled to change a reality that sadly affects the younger ones the worst. Many of the gypsy children have to endure living and working in some of the most icy climates, generally losing their fingers due to frostbite and dying from pneumonia or hypothermia.
In addition to improving children’s living conditions, Roma Provisions is determined to connect a series of foundations to empower and educate the little ones. The enterprise also has a donation option on the website with packages including boots and school supplies, boots and money.
Next time it rains, buy a pair of Roma’s boots to keep kids safe and warm.
Contact Information:
Roma Provisions Website
PO box 602011
Dallas, Texas 75360
Telephone: 469.585.7727
Trend Themes
1. One-for-one Business Model - The one-for-one business model where one product sold directly funds a charitable donation, creating an opportunity to disrupt retail and e-commerce industries to meet growing demand for social responsibility.
2. Socially Responsible Consumerism - The concept of socially responsible consumerism where consumers choose to purchase products from companies that prioritize doing good in the world, creating an opportunity for businesses to realign values and foster brand loyalty.
3. Charitable Partnerships - The partnership of for-profit companies with non-profit organizations to fund social causes, creating an opportunity for businesses to leverage strategic connections and collaborations to foster social impact.
Industry Implications
1. Retail - The retail industry, through the one-for-one business model and socially responsible consumerism, can work to differentiate offerings and brand image while creating meaningful social impact.
2. E-commerce - The e-commerce industry can embrace the one-for-one business model and socially responsible consumerism to engage consumers, drive sales, and create a more socially responsible industry.
3. Non-profit - The non-profit industry can benefit from charitable partnerships with for-profit companies, increasing funding and expanding reach of social causes.
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