Anna GC's Chewing Art Project Offers an Art History Lesson in Every Chew
Jana Pijak — November 15, 2014 — Lifestyle
References: headandhands.pl & joquz
Polish artist Anna GC creates fine art inspired gum packaging that is meant to give one an art history lesson while they chew. Her 'Chewing Art' series is accented with famous art works like Leonardo da Vinci's Mona Lisa, Vermeer's Girl with the Pearl Earring and even Gustav Klimt's The Kiss.
Instead of traditional gum packaging, Anna GC adorns sticks of gum with classic painting motifs that are recognizable and iconic. Her artistic packaging features educational messages once removed and tells you the name of its corresponding painting. The text also includes artist info, the year a piece was painted and it's true dimensions.
'Chewing Art' changes the way we look at traditional gum and is an artistic way to market the product.
Instead of traditional gum packaging, Anna GC adorns sticks of gum with classic painting motifs that are recognizable and iconic. Her artistic packaging features educational messages once removed and tells you the name of its corresponding painting. The text also includes artist info, the year a piece was painted and it's true dimensions.
'Chewing Art' changes the way we look at traditional gum and is an artistic way to market the product.
Trend Themes
1. Art-inspired Packaging - Exploring the use of fine art motifs on product packaging presents an opportunity to captivate consumers and create a unique visual experience.
2. Educational Packaging - Integrating educational information onto product packaging can provide an added value to consumers, fostering a deeper connection and understanding of the product or brand.
3. Artistic Marketing - Using artistic elements in marketing strategies can create a visually appealing and memorable experience for consumers, setting a brand apart from competitors.
Industry Implications
1. Consumer Goods - Exploring art-inspired packaging can offer a fresh and creative approach to product design in the consumer goods industry.
2. Education - The integration of educational information on product packaging can benefit the education industry by providing easily accessible knowledge in a visually engaging format.
3. Marketing and Advertising - Incorporating artistic elements into marketing campaigns can disrupt traditional advertising methods, capturing attention and creating a lasting impression on consumers.
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