Burger King Germany is Celebrating Oktoberfest with Beer-Themed Dishes
Katherine Pendrill — September 15, 2016 — Lifestyle
With Oktoberfest just around the corner, Burger King Germany is introducing a host of new beer-centric menu items. Going beyond the typical beer batter, the chain has managed to incorporate beer into a wide variety of ingredients.
Burger King Germany's Oktoberfest menu includes the new Beer BBQ Steakhouse burger, the Onion BBQ Whopper and a side of beer-battered X-TRA Onion Rings. The new Beer BBQ Steakhouse features traditional burger toppings as well as a spicy beer BBQ sauce and a beer-infused bun. The Onion BBQ Whopper also features a boozy twist with the addition of the same spicy beer BBQ sauce and a layer of the X-TRA Onion Rings.
For those looking for a drink to accompany the boozy new menu, neighboring Burger King Austria is offering Almdudler soda alongside the beer-infused entrees.
Burger King Germany's Oktoberfest menu includes the new Beer BBQ Steakhouse burger, the Onion BBQ Whopper and a side of beer-battered X-TRA Onion Rings. The new Beer BBQ Steakhouse features traditional burger toppings as well as a spicy beer BBQ sauce and a beer-infused bun. The Onion BBQ Whopper also features a boozy twist with the addition of the same spicy beer BBQ sauce and a layer of the X-TRA Onion Rings.
For those looking for a drink to accompany the boozy new menu, neighboring Burger King Austria is offering Almdudler soda alongside the beer-infused entrees.
Trend Themes
1. Beer-inspired Menu - The trend of incorporating beer into menu items offers opportunities for innovative flavor combinations and unique dining experiences.
2. Oktoberfest-themed Menus - The rise of Oktoberfest-themed menus allows businesses to tap into the popularity of this annual cultural event and attract customers with limited-time offerings.
3. Alcoholic Beverages in Fast Food Restaurants - The introduction of alcoholic beverages in fast food menus presents a disruptive innovation opportunity to cater to adult customers and diversify the restaurant's offerings.
Industry Implications
1. Fast Food Industry - Fast food chains can leverage the trend of beer-inspired menus to create new marketing campaigns and attract customers with unique menu items.
2. Beverage Industry - The beverage industry can capitalize on the rise of Oktoberfest-themed menus by partnering with restaurants to offer beer and other festive drinks.
3. Alcohol Industry - The incorporation of alcoholic beverages in fast food menus opens up new markets and opportunities for collaboration between fast food chains and alcohol brands.
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