A Model of a Severed Leg is the Star of This Mini Cooper Advertising Stunt
Laura McQuarrie — October 9, 2014 — Autos
This unique Mini Cooper advertising stunt wouldn't fit in anywhere else but the International Horror Film Festival, so it's oddly perfect for the event. Advertising the car's automatic gear box, the ad takes the form of a severed leg, with a toe tag that reads: "Why would you need two legs?"
Since the Mini Cooper's automatic gear box means that you only need one leg to drive, a replica of a useless, hairy leg was dropped off in the lobby of the event, causing curious horror fans to go and check out the out-of-place limb. Considering that it's also just about Halloween, this spooky ad is pretty spot on, although it would probably freak people out if it was displayed anywhere other than inside of the International Horror Film Festival.
Since the Mini Cooper's automatic gear box means that you only need one leg to drive, a replica of a useless, hairy leg was dropped off in the lobby of the event, causing curious horror fans to go and check out the out-of-place limb. Considering that it's also just about Halloween, this spooky ad is pretty spot on, although it would probably freak people out if it was displayed anywhere other than inside of the International Horror Film Festival.
Trend Themes
1. Interactive Advertising - The use of unique and unconventional advertising stunts to engage and captivate audiences.
2. Contextual Marketing - Creating ads that are specifically tailored to a particular event or occasion to enhance relevance and impact.
3. Disruptive Promotions - Utilizing disruptive and unexpected promotional strategies to grab attention and generate buzz.
Industry Implications
1. Automotive - The automotive industry can explore creative and unconventional ways to promote unique features of their vehicles.
2. Film and Entertainment - The film and entertainment industry can leverage interactive and contextually relevant advertising to create immersive experiences for fans.
3. Event Management - Event management companies can incorporate disruptive promotions to make their events more memorable and exciting.
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