Volvo's Automatic Braking System Reacts Quicker Than a Blink
Laura McQuarrie — April 26, 2014 — Autos
References: volvo & creativecriminals
To promote its pedestrian and cyclist detectors, as well as its automatic braking system, this three-part ad series from Volvo highlights some of the shortcomings of the human eye. As amazing as the human body is, unfortunately it can't do or see everything at once, which is why Volvo notes that its systems are designed to detect and react to unexpected things on the road, even before you're able to process the information.
The ads show cross section diagrams of eyes and at the very back of each is a drawing of a danger like a kid chasing a ball, a car or a hard-to-see cyclist. The ads are simple and to the point, making it known that in the case of an emergency, Volvo's innovative safety systems have got your back, before you can even blink.
The ads show cross section diagrams of eyes and at the very back of each is a drawing of a danger like a kid chasing a ball, a car or a hard-to-see cyclist. The ads are simple and to the point, making it known that in the case of an emergency, Volvo's innovative safety systems have got your back, before you can even blink.
Trend Themes
1. Pedestrian and Cyclist Detectors - Volvo's promotion of their pedestrian and cyclist detectors highlights the trend of advanced safety systems in vehicles.
2. Automatic Braking Systems - Volvo's automatic braking system showcases the trend of automated safety features in cars.
3. Shortcomings of Human Perception - Volvo's Anatomical Road Danger Ads call attention to the trend of technology compensating for limitations of human perception.
Industry Implications
1. Automotive Industry - The automotive industry can continue to develop and promote advanced safety features and systems, like Volvo's pedestrian and cyclist detectors and automatic braking systems.
2. Advertising Industry - The advertising industry can take inspiration from the simple and effective messaging of Volvo's Anatomical Road Danger Ads to promote innovative products and services.
3. Technology Industry - The development of advanced safety technology, like pedestrian and cyclist detectors and automatic braking systems, is a disruptive innovation opportunity within the technology industry.
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