The Screenreach 'Screach' Interactive Billboard Game was a UK Hit
Sarah Athey — October 19, 2011 — Marketing
References: screenreach & thenextweb
The Screenreach 'Screach' interactive digital billboard game was recently released by the start-up company. The game was accessed and controlled through the smartphone device app, Screach.
The driving game was multi-player and motion controlled. Once users connected to the game through their Screach app, their smart device instantly turned into a games controller. The game was created for car insurance company Swiftcover.com.
The game was live for a full day at Westfield Shopping Mall in London, the biggest of its kind in Europe. The Screenreach 'Screach' interactive campaign was a huge success, attracting hundreds of passersby who were fascinated by the game. The device allowed customers to engage with an advertisement in ways rarely done by most campaigns.
The driving game was multi-player and motion controlled. Once users connected to the game through their Screach app, their smart device instantly turned into a games controller. The game was created for car insurance company Swiftcover.com.
The game was live for a full day at Westfield Shopping Mall in London, the biggest of its kind in Europe. The Screenreach 'Screach' interactive campaign was a huge success, attracting hundreds of passersby who were fascinated by the game. The device allowed customers to engage with an advertisement in ways rarely done by most campaigns.
Trend Themes
1. Interactive Billboard Games - Innovative games that can be accessed and controlled through smartphone devices allow for unique advertising experiences.
2. Motion Controlled Gaming - Motion-controlled games offer engaging experiences that can be utilized for advertising and marketing purposes.
3. Multifunctional Smart Device Apps - Apps that can serve multiple purposes, such as turning smart devices into game controllers, have immense potential for various industries.
Industry Implications
1. Advertising - Interactive billboard games and motion-controlled gaming offer new and engaging ways to advertise products and services.
2. Gaming - Motion-controlled gaming and interactive experiences offer exciting new opportunities for the gaming industry.
3. Insurance - Innovative marketing campaigns, such as the Screach interactive game created for Swiftcover.com, have the potential to disrupt the insurance industry and attract new customers.
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