SignalGuru App Helps Drivers Avoid Red Lights
Christopher DeLuca — August 31, 2011 — Autos
References: web.mit.edu & psfk
If you have ever wanted to cruise around the streets without regard from red lights, the SignalGuru app is just what you have been looking for. The app, which crowdsources its data, allows drivers to anticipate when red lights will be coming up and adjust their speed accordingly.
The SignalGuru app has the potential to really catch on however, not simply because drivers will not be waiting around at red lights, but because it will save them money; the SignalGuru app anticipates that it can save drivers 20% of their fuel costs by not having their cars sitting idle at red lights.
Implications - Consumers are eager for technological solutions that can make their lives more efficient. The SignalGuru app removes the frustration of having to wait around at red lights while also saving drivers money. Companies should consider how they can remove some friction from the lives of consumers by leveraging technological innovation.
The SignalGuru app has the potential to really catch on however, not simply because drivers will not be waiting around at red lights, but because it will save them money; the SignalGuru app anticipates that it can save drivers 20% of their fuel costs by not having their cars sitting idle at red lights.
Implications - Consumers are eager for technological solutions that can make their lives more efficient. The SignalGuru app removes the frustration of having to wait around at red lights while also saving drivers money. Companies should consider how they can remove some friction from the lives of consumers by leveraging technological innovation.
Trend Themes
1. Crowdsourced Driving Data - The SignalGuru app utilizes crowdsourced data to anticipate when red lights will occur, creating opportunities for other apps and services to leverage crowd-driven data for efficient driving solutions.
2. Smart Driving Apps - The popularity of the SignalGuru app highlights the demand for smart driving apps that provide real-time information and enhance driving experiences, opening doors for developing innovative apps to assist drivers on the road.
3. Efficiency Optimization - The SignalGuru app's ability to save drivers 20% of fuel costs by avoiding idle time at red lights demonstrates the growing market for technologies that optimize efficiency, prompting industries to explore solutions for fuel savings and eco-friendly driving.
Industry Implications
1. Transportation - The SignalGuru app's disruptive innovation in driving efficiency presents opportunities for the transportation industry to adopt similar technologies to improve traffic flow, reduce fuel consumption, and enhance driver experience.
2. Mobile Applications - The success of the SignalGuru app showcases the potential for the mobile application industry to develop innovative driving apps that leverage crowdsourced data, providing real-time traffic information and optimizing driving experiences.
3. Automotive - The SignalGuru app's impact on fuel savings through efficient driving highlights the automotive industry's potential to integrate similar technology into vehicles, promoting fuel efficiency and creating a more sustainable future.
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