'The Trend of E-Reading' Infographic Details Book Consumption
Sarah Moore — June 3, 2012 — Lifestyle
References: infographiclabs & mashable
With the rising popularity of books being made available in digital form, 'The Trend of E-Reading' infographic compares readership in the traditional paper form versus those getting their read on via a digital method.
Compiled by Infographic Labs, the chart shows that those who digest content using an E-Reader read and purchase books more often than paper or hardcover readers do. The amount of novels consumed by digital readers per year is 24, compared to the 15 books read by non E-Readers, and 61% of digital readers buy their own copy of their favorites versus borrowing or sharing them.
As for the most popular device being used by E-Readers, Amazon's Kindle Fire was cited as being the most popular -- a number however, that is crushed by the iPad, which still dominates the tablet market.
Compiled by Infographic Labs, the chart shows that those who digest content using an E-Reader read and purchase books more often than paper or hardcover readers do. The amount of novels consumed by digital readers per year is 24, compared to the 15 books read by non E-Readers, and 61% of digital readers buy their own copy of their favorites versus borrowing or sharing them.
As for the most popular device being used by E-Readers, Amazon's Kindle Fire was cited as being the most popular -- a number however, that is crushed by the iPad, which still dominates the tablet market.
Trend Themes
1. Rise of E-reading - Opportunity for digital publishing and subscription services to cater to this growing demand for digital reading.
2. Increase in E-book Consumption - Opportunity for publishers to leverage digital publishing technologies and analytics to better target and engage digital readers.
3. Growing Popularity of E-readers - Opportunity for companies to develop and market innovative E-Reader devices and services to meet the demand from digital book consumers.
Industry Implications
1. Digital Publishing - Digitization of books and emergence of E-reading presents an opportunity for businesses to develop, distribute and monetize E-books.
2. Tech Hardware - Emerging trends in digital book reading present opportunities for hardware companies to innovate and develop E-Readers and tablets for optimized reading experiences.
3. Subscription Services - Rising popularity of digital books creates opportunities for subscription-based services, such as digital libraries and book rental services.
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