Roomorama Lets Travellers Stay in Aparments Rather Than Hotels
Christopher DeLuca — August 25, 2011 — World
References: roomorama & netted.net
Roomorama is a brilliant concept that connects travellers with apartment rentals as opposed to hotels. Roomorama has an extensive list of apartments to chose from all over the world.
The Roomorama concept is fantastic one that can make your next trip feel a lot more personalized. What I particularly like about the Roomorama concept is that you can live like you normally would and make yourself breakfast. The best way to see a city is like a local and Roomorama lets you do just that.
Implications - Youth consumers want to feel like their unique and authentic. Roomorama taps into this desire by breaking free of the cookie cutter mold of the hotel. Companies should take this mindset into account when creating products and marketing in order to attract this highly valuable demographic.
The Roomorama concept is fantastic one that can make your next trip feel a lot more personalized. What I particularly like about the Roomorama concept is that you can live like you normally would and make yourself breakfast. The best way to see a city is like a local and Roomorama lets you do just that.
Implications - Youth consumers want to feel like their unique and authentic. Roomorama taps into this desire by breaking free of the cookie cutter mold of the hotel. Companies should take this mindset into account when creating products and marketing in order to attract this highly valuable demographic.
Trend Themes
1. Apartment Rental - Roomorama offers travellers unique and personal accommodation experiences through apartment rentals instead of standard hotels.
2. Authentic Travel - Travellers seek authentic and personalized experiences like those offered by Roomorama, which can disrupt the traditional travel industry.
3. Youth Consumerism - Roomorama's popularity with youth consumers demonstrates a desire for unique and individualized experiences that companies can tap into through innovative products and marketing strategies.
Industry Implications
1. Travel - The travel industry can adapt to the trend of unique and personalized travel experiences offered by companies like Roomorama to stay competitive in the market.
2. Hospitality - Roomorama's alternative approach to accommodation can disrupt the traditional hotel industry and drive innovation in the hospitality sector.
3. Real Estate - Vacation rental services like Roomorama can create new opportunities for the real estate industry by connecting property owners with travellers looking for unique and personalized accommodation experiences.
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