The popularity of ASMR has pushed it into the art and entertainment scene
Trend - Autonomous sensory meridian response (ASMR) content has become extremely popular on social media, and now busineses are adapting it into artistic forms that include everything from art installations to experiential tablewear.
Insight - The influence of social media on people's consumption habits cannot be denied, with everything from art, fashion, activism and social experiences being found on these various platforms. Brands that are able to keep a keen eye on social media trends and translate them into real-world contexts will maintain the interest of the demographics that are most prominent on these platforms.
Insight - The influence of social media on people's consumption habits cannot be denied, with everything from art, fashion, activism and social experiences being found on these various platforms. Brands that are able to keep a keen eye on social media trends and translate them into real-world contexts will maintain the interest of the demographics that are most prominent on these platforms.
Workshop Question - How is your brand taking cues from social media trends?
Trend Themes
1. Social Media-driven ASMR Art - The popularity of ASMR on social media is pushing businesses and artists to adapt it into artistic forms, creating a new art genre that engages the senses and creates a pleasurable response
2. Blockchain-based ASMR Marketplaces - ASMR-inspired NFT marketplaces that leverage blockchain can help store and exchange exclusive ASMR art, offering a relaxing and mindful experience
3. Interactive Multisensory Installations - Interactive, sensory installations like Metronome use touch, scent, sound and ASMR techniques to engage viewers, create sensory experiences and promote emotional connections
Industry Implications
1. Art and Entertainment - ASMR art and installations are disrupting the traditional boundaries of art, entertainment and design, creating multisensory and interactive experiences to engage audiences
2. Blockchain Technology - Blockchain-based ASMR marketplaces offer a unique and secure platform for exclusive ASMR content, creating new opportunities for artists and collectors alike.
3. Food and Hospitality - The incorporation of ASMR techniques into food design and presentation creates new opportunities to enhance consumers' multisensory experiences and enjoyment of food, creating disruptive innovation opportunities
5 Featured, 43 Examples:
93,156 Total Clicks
Date Range:
Apr 20 — Feb 22
Trending:
Mild
Consumer Insight Topics:
