CBD-based pre-rolled joints help people quit cigarettes
Trend - The cannabis industry is now helping people quit nicotine with low-dose, CBD-based joints that imitate the comforting, ritual-based aspect of smoking cigarettes--without the health consequences.
Insight - As consumers in North America become more aware of the benefits of cannabis as a medicine that treats a variety of mental and physical symptoms, they're becoming more open-minded about the substance's potential. Now, brands in this industry are able to experiment with how best to help consumers, and can expect the majority of their customers to be open to their ideas and innovations.
Insight - As consumers in North America become more aware of the benefits of cannabis as a medicine that treats a variety of mental and physical symptoms, they're becoming more open-minded about the substance's potential. Now, brands in this industry are able to experiment with how best to help consumers, and can expect the majority of their customers to be open to their ideas and innovations.
Workshop Question - How is your brand branching out to best support its customer base?
Trend Themes
1. CBD Alternatives for Nicotine Addicts - As the cannabis industry continues to innovate, brands are exploring new ways to help consumers quit nicotine through low-dose, CBD-based alternatives that imitate the ritual of smoking without any health consequences.
2. Light Cannabis Products - With the traditional cannabis experience becoming too strong for some, brands are pivoting toward lighter products that still offer a unique experience.
3. Non-addictive CBD Products - As CBD becomes increasingly popular in treating anxiety and stress, companies are exploring new ways to create CBD products that are non-addictive and provide a healthier alternative to traditional smoking or nicotine addiction.
Industry Implications
1. Healthcare and Wellness - The healthcare and wellness industry can explore how CBD and cannabis can be used to treat various mental and physical symptoms, offering a natural alternative to traditional medication.
2. Tobacco and Smoking Alternatives - With the rise of CBD-based alternatives that imitate the ritual of smoking, the tobacco and smoking alternatives industry can explore new ways to satisfy consumers' oral fixation without any health consequences.
3. Cannabis and CBD Industry - As the demand for CBD and cannabis-based products continues to grow, the industry can continue to innovate and create new, low-dose products that cater to consumers looking for alternative ways to manage stress and anxiety.
