Yahoo and Rebecca Minkoff Launched an NFT Collection
Laura McQuarrie — September 14, 2021 — Fashion
References: adage
Yahoo and Rebecca Minkoff collaborated on a collection of 15 NFTs, making Minkoff the first major American designer to make her collection available via NFT. The tech-forward collab with Yahoo Ryot Lab makes digital versions of the designer's newest looks available and they can be experienced online and with augmented reality.
Created for New York Fashion Week, the experience is optimized for mobile devices and it takes people through an abstract cityscape modeled after New York City. Echoing the theme of the new line from Rebecca Minkoff, the immersive NFT experience offers virtual tours of the city's boroughs and neighborhoods. Within the experience, users can bid on NFT photos via the OpenSea auction platform.
Created for New York Fashion Week, the experience is optimized for mobile devices and it takes people through an abstract cityscape modeled after New York City. Echoing the theme of the new line from Rebecca Minkoff, the immersive NFT experience offers virtual tours of the city's boroughs and neighborhoods. Within the experience, users can bid on NFT photos via the OpenSea auction platform.
Trend Themes
1. Immersive NFT Experiences - The concept of creating immersive NFT experiences for branding and marketing could be a disruptive innovation opportunity for tech and creative industries.
2. Nft-collaborations - The trend towards collaboration between media, art, fashion and tech industries for NFTs could open up new markets and opportunities for these industries.
3. Mobile-optimized NFT Experiences - The increasing need for creating mobile-optimized NFT experiences that are accessible by everyone, regardless of technological know-how, opens up opportunities for industries wanting to reach wider audiences.
Industry Implications
1. Fashion Tech - The fashion industry could benefit from incorporating NFT technology to digitize fashion, turning it into an immersive interactive experience for customers.
2. Art Auction Houses - Art auction houses could leverage the growing trend of NFT art collections and auction platforms to create a new revenue stream.
3. Media and Advertising - Media and Advertising industries could benefit from incorporating NFT technology to create immersive campaigns that offer unique and interactive experiences for audiences.
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