Glendfiddich Partners With Stephanie Fung on Digital-Only Fashion Line
Niko Pajkovic — September 13, 2021 — Tech
References: glenfiddich & campaignasia
In an unexpected partnership, premium whiskey brand Glenfiddich has teamed up with Stephanie Fung, a digital artist specializing in 3D animation, to launch a limited-edition NFT fashion collection named 'The Filigree Aesthetic.' The digital-only clothing line will be auctioned off via Foundation, a popular NFT marketplace, and creative hub.
The collection is said to be inspired by 'The Grande Composition,' a diverse group of artists that includes Mzukisi Mbane, Malwina Konopacka, and David Aiu Servan-Schreiber. Each NFT offering works to reimagine the works of these three disparate artists who hail from South Africa, Poland, and the UK, respectively. According to the company, 100% of the proceeds will be donated to organizations that aim to assist and promote young digital artists.
“Digital wearables will be the next big thing within NFTs, and people will be able to utilize them within AR, VR, or metaverses,” said Fung, predicting the future direction of online fashion.
The collection is said to be inspired by 'The Grande Composition,' a diverse group of artists that includes Mzukisi Mbane, Malwina Konopacka, and David Aiu Servan-Schreiber. Each NFT offering works to reimagine the works of these three disparate artists who hail from South Africa, Poland, and the UK, respectively. According to the company, 100% of the proceeds will be donated to organizations that aim to assist and promote young digital artists.
“Digital wearables will be the next big thing within NFTs, and people will be able to utilize them within AR, VR, or metaverses,” said Fung, predicting the future direction of online fashion.
Trend Themes
1. Digital Wearables - NFTs will tap into wearable fashion items that can be used on virtual platforms such as AR, VR, or metaverses.
2. NFT Fashion - The concept of wearable art in digital fashion forms part of a growing trend to combine art and fashion through NFTs.
3. Virtual Fashion - Virtual fashion through NFTs is an innovative trend in the fashion industry that supports young digital artists.
Industry Implications
1. Fashion Industry - NFT-based digital wearables or apparel are set to disrupt the fashion industry by blending art, fashion, and technology in new ways.
2. Art Industry - The collaboration between Glenfiddich and Stephanie Fung in creating The Filigree Aesthetic presents opportunities for disrupting the traditional approach to art through NFTs.
3. Cryptocurrency Industry - The use of NFTs as a marketing tool in the fashion industry highlights how companies can leverage cryptocurrency to their advantage.
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