Skincare brands aim to capture the health benefits of wine
Trend - The high antioxidant content of wine is now inspiring skincare products that are made from the same, antioxidant-rich grapes that wines are made from. Products in this space include eye gels and serums.
Insight - As the average North American consumers' knowledge of skincare grows thanks to increased access to information online, more consumers are seeking effective products that they understand to be evidence-based. Brands that are transparent about the science behind their formulas will attract more knowledgeable consumers.
Insight - As the average North American consumers' knowledge of skincare grows thanks to increased access to information online, more consumers are seeking effective products that they understand to be evidence-based. Brands that are transparent about the science behind their formulas will attract more knowledgeable consumers.
Workshop Question - How is your brand prioritizing transparancy in its branding?
Trend Themes
1. Wine-inspired Skincare - The high antioxidant content of wine is inspiring skincare products made from the same grapes, creating disruptive innovation opportunities for beauty brands to combine scientific evidence with transparency that will attract more knowledgeable consumers.
2. Fermentation Technologies - Fermentation is playing a significant role in luxury skincare, breaking down molecules to be more readily absorbed by the skin and creating disruption opportunities in the skincare industry. Businesses should consider the potential of using fermentation technologies for novel and beneficial skincare compositions.
3. Sustainability Driven Beauty - Beauty brands are turning waste products from the wine-making process into the active ingredients of sophisticated skincare compositions. Disruptive innovation opportunities exist in leveraging locally sourced and upcycled ingredients from agricultural waste to create eco-friendly skincare solutions.
Industry Implications
1. Beauty - The beauty industry can take advantage of wine-inspired and fermentation technologies to offer a new range of skincare compositions and practices, providing transparency and scientific evidence that appeals to consumers' growing demand for efficacy and knowledge.
2. Sustainability - Wine waste upcycling in beauty products presents disruptive innovation opportunities and solutions for the sustainability industry, creating novel uses for agricultural waste to generate eco-friendly skincare and beauty solutions.
3. Wine Production - Beauty brands that use byproducts from wineries in their products can partner with wine producers to leverage their high-quality ingredients to create innovative skincare products with powerful, antioxidant-rich components.
