Brands that offer pet food are prioritizing recyclable packaging
Trend - In most cases, pet care inevitably creates waste. To mitigate this, brands in this space are offering pet food that comes in recyclable (and recycled) packaging, including everything from glass jars to plastic-free packaging.
Insight - Sustainability is top of mind for more consumers as they're made aware of how their individual habits impact the environment. Now, more consumers are searching for brands that allow them to be environmentally conscious, without having to change their routines too much.
Insight - Sustainability is top of mind for more consumers as they're made aware of how their individual habits impact the environment. Now, more consumers are searching for brands that allow them to be environmentally conscious, without having to change their routines too much.
Workshop Question - How is your brand prioritizing convenient sustainability?
Trend Themes
1. Sustainable Packaging - Pet food brands are offering more recyclable and plastic-free packaging options to meet consumers' increasing demands for eco-friendly products.
2. Monomaterial Packaging - Pet food brands are investing in packaging solutions made from a single material to ensure it can be easily and highly recyclable after use.
3. Insect Protein - Pet food brands are incorporating insect protein into their products to tap into the growing trend of alternative protein sources with environmental benefits.
Industry Implications
1. Packaging - The rise of sustainable, monomaterial packaging presents opportunities for businesses that specialize in materials and design, as well as packaging manufacturers.
2. Pet Food - The pet food industry can capitalize on the increased demand for eco-friendly and alternative protein products by introducing new product lines and reformulating existing ones.
3. Insect Farming - The growing trend of using insect protein in pet food presents opportunities for the insect farming industry to scale production and improve supply chain logistics.
